Leadership News, Features, and Interviews

​Fitness Australia’s former general manager of marketing, Christy Collier, has joined the Deakin Melbourne Boomers as its new general manager.

After 12 years at Lenovo, CMO50 2018# 5, Nick Reynolds, has taken a role as vice president and global CMO for Johnson Controls – Hitachi air conditioning.

Susan Coghill has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.

For marketers to build trust, they have to appeal to the heart as well as the head, according to UTS study.

Ask any CMO what skills they’re investing in to support the modern marketing function, and chances are a big one will be ‘insights’.

​Imagine standing on the podium at the New York Stock Exchange about to ring the bell to take a start-up public, something a woman has not done for over a decade, with your 13-year-old daughter standing next to you.

​Bega Cheese has been given the right to continue to use the trade dress associated with the peanut butter products it acquired as part of its purchase of the Mondelez Grocery Business in 2017.

Toothpaste doesn’t immediately spring to mind when thinking of purpose-driven brands that aren’t afraid to take a stand. Yet Colgate-Palmolive Australia’s recent decision to withdraw its advertising from Sky News could be just that.

​Jarther Taylor, former GM of marketing at Telstra, has been appointed marketing director of KPMG nationally.

Coles Supermarkets announced its 46th consecutive quarter of growth, with its 2.4 per cent comparable sales growth in the third quarter of the 2019 financial year put down to the ‘Fresh Stikeez’ promotional campaign, which it says enjoyed high customer engagement.

Marketer Col Kennedy has returned to Cotton On after a stint with both Country Road and Grill’d.

It should be no surprise that Anneke van den Broek would run a pet care company someday. At the age of eight, she had made her first foray into the industry by breeding mice and selling them to the local pet store.

​The economy of ownership is over, with a new report showing more than two thirds of Australians have subscription services today, up from 49 per cent just five years ago, and 75 per cent of Australian adults believe in the future people will subscribe to more services and own less physical 'stuff'.

Aiming for bigger and better digital experiences could well be a double-edged sword for marketers and in fact lead to poorer experiences for customers, Riverbed's CMO says.

​Brand marketing director, Gwenda van Vliet, is the new CMO of ​G-Star RAW​ in a global remit.

​Deliveroo has recruited Google’s former head of creative partnerships, Jeremy Brook, as its new head of marketing for Australia.

​Cadbury is the latest brand to take a stand for something positive, with the launch of a new initiative to fight racism and other forms of intolerance.

Streamlined and more visible processes, rapid-fire campaign delivery and a highly motivated and valued marketing force are just a few big wins for Westrac since bringing on a new marketing operations management platform.

​In a move that demonstrates the growing important of martech not just for the marketing function, but at an infrastructure level across organisations, WPP ​AUNZ recently hired its first chief of marketing technology​ – a role sure to become more vital as businesses look to technology to create brand experiences.

World Vision’s chief marketing, data and product officer, Teresa Sperti, has resigned after a two-year stint that has seen her transforming the not-for-profit’s marketing and member engagement.

'Is Don, Is Good' became one of those iconic ads that most Australians over a certain age will remember. In fact, it was so iconic and so effective, it set Don up as the leader in the Australian smallgoods category even now, 30 years later.