Leadership News, Features, and Interviews

If Zara Cobb was ever going to take a CMO role, there was a good chance it would be at a data-driven organisation.

There’s a common belief chief executive officers face a career-threatening challenge every year they hold the top job. Sportsbet’s Barni Evans reckons he’s battled at least eight so far in 18 months.

Stephanie Buscemi – the CMO of Salesforce of almost one year – may have walked a longer career path than most to reach the heights of the chief marketer's post. But it was certainly not trodden with lack of vision.

Fintech provider, Midwinter Financial Services, has brought on a new head of brand and marketing as part of a string of new executive hires designed to realise its growth plans.

QBE is looking to appoint a fresh permanent chief marketing officer following the departure of Bettina Pidcock from its executive ranks.

As we make the call for nominations for the 5th edition of our annual CMO50 list of Australia’s most innovative and effective marketing leaders, it’s clear the movement of local marketing leaders over the years has been nothing short of explosive. And nowhere is this more blatant than in our inaugural 2015 CMO50 list.

Monash IVF has brought on a new CMO following the departure of Everard Hunder for new professional opportunities.

Mindfulness. Say the word and you tend to get one of two reactions: People love it, or they roll their eyes. But what does that actually means to and for marketers in a world of deadlines and diminishing consumer attention?

More than 600,000 prospective visitor leads, a freshly identified customer cohort, lower-cost conversion and stronger industry partnerships are just some of the big wins for South Australia Tourism Commission (SATC) thanks to its digital marketing investment.

Perpetual has confirmed the departure of its CMO, Kylie Smith, after five-and-a-half years leading the financial services group’s marketing efforts.

​The Flight Centre Travel Group (FLT) has appointed a new CMO. Kmart marketing executive, Joachim Holte, will take on the Flight Centre brand CMO position and will be responsible for leading the brand’s marketing and digital experience departments in Australia.

Alastair Symington has been appointed Blackmores’ new CEO and managing director, effective 1 October 2019.

If there’s one thing modern marketers need to let go of, it’s perfectionism, says Adobe VP of global brand marketing, John Travis.

​Commonwealth Bank has recruited a new group executive of marketing and corporate affairs for its executive leadership team.

Andrew Hicks has been appointed CMO of Woolworths Group.

​Outdoor media company, Bishopp, has appointed a new marketing manager, Dr Dan Jess.

Coffee chain, Jamaica Blue, has overhauled its branding to re-connect with the inspiration of Jamaica and won itself an award for its efforts.

Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.

The age of the ‘marketing campaign’ is over as good marketers shift to a focus on continuous experience and storytelling, CMO of Salesforce, Stephanie Buscemi, says.

ELB (Electroboard) has appointed a head of marketing as well as general manager of sales and marketing, as a part of its new leadership team.

CX is not the same as customer service, nor is it another name for user experience, CRM, technology or digital transformation, according to Gartner VP distinguished analyst, Don Scheibenreif.