Leadership News, Features, and Interviews

As many big players ramp up their loyalty program efforts, the ACCC has released a draft report highlighting a number of concerns about the programs, in particular the sharing of consumer data without consumer knowledge.

In an effort to raise the bar and help the marketing and media industry understand the impact it has on its workers’ mental health, The Mentally Healthy Change Group has launched industry minimum standards for mental health.

​Data and analytics market leader, CoreLogic, has appointed Ryan Dinsdale as executive, customer operations, sales and marketing for Australia and New Zealand, effective immediately.

​ Balancing technological change with cultural change is part and parcel of digital transformation. And yet even at digital experience platform provider, Sitecore, its chief marketing officer found many employees were still not clear on why culture was as important as technology in transformation.

One of Australia’s original financial challenger brands, Aussie, has a new purpose and marketing strategy and is undergoing a brand relaunch starting with a fresh campaign.

​CMO/CIO collaboration is more important than ever for business success, but few are successful, according to a new report from Forrester.

DoorDash, the largest on-demand food platform for door-to-door delivery in the US, is making its official launch in Australia, beginning with Melbourne.

If there’s one lesson NTT’s global CMO, Ruth Rowan, has learnt since being tasked with rebranding the group’s 28 businesses under one umbrella, it’s exceptions shouldn’t ever hold you back.

ANZ former head of marketing and marketing centre of expertise lead, Carolyn Bendall, has left the banking group after a 20-year career encompassing a host of senior marketing and divisional positions.

‘Buy-now/pay-later’ has been the breakthrough new service category of the Australian payments industry, with Roy Morgan research estimating more than 1.5 million Australians used one of the many services in 2018.

Facility consolidation and new brand product launches have seen Bega post a 13 per cent increase in revenue in the 2019 financial year, in what has been a challenging operating environment for the dairy giant.

Nova Entertainment has confirmed its chief marketing officer, Tony Thomas, will leave the business this week after a nine-year tenure.

Sticking to your guns, having realistic expectations on technology rollout timeframes, getting the right people to set the cadence of work, and executive advocacy are all key for organisations looking to successfully digitally transform.

In the Asia-Pacific region, businesses lose US$325 billion per year to disconnected customer experiences. Yet according to research recent, at least 90 per cent see CX as a competitive differentiator and 89 per link to commercial success.

Virgin Australia has unveiled a new executive leadership team, which included the promotion of current group executive of brand, marketing and public affairs, Danielle Keighery, to chief experience officer.

Australia Post has confirmed former Coles brand and media leader, Amber Collins, as its new chief marketing officer.

Former World Vision chief marketing, product and data officer, Teresa Sperti, has launched a new transformation and growth advisory and training organisation, Arktic Fox.

A purpose embedded in female empowerment and a mobile app taking the fitness and health world by storm: What’s not for Sweat’s chief brand and marketing officer, Michael Scott, to like?

Audi Australia CMO, Nikki Warburton, has been promoted to the new role of chief customer and marketing officer at the automotive giant.

​Embattled media intelligence company,​ Isentia (ASX: ISD)​, has reported another loss.

Forescout Technologies has appointed its Australian-based CMO, Steve Redman, to chief revenue officer, as well as Jason Pishotti to chief customer officer (CCO) to help scale its business, support growing market demand, and improve overall customer experience (CX).