• Change across the board: Why boards need to digitally evolve

    Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

  • Why customers need a seat at the boardroom table

    The idea that the customer needs to be represented at board level isn’t a new concept. The chief customer officer began to appear in forward thinking corporations around the turn of the century as the (then) nascent digital world began to open up consumer choice and traditional methods of cultivating brand loyalty started to be challenged.

  • The ethical debate facing marketers around virtual reality

    Virtual Reality (VR) is no longer a theoretical consumer proposition. This year’s CES and SXSW were awash with VR games and applications with Gartner estimating 25 million headsets will be sold by 2018. And, as I am writing this, Sony has announced an October launch for a PlayStation virtual reality headset that could blow out these predictions and take it to the mass market. And let’s not forget about the advent of cardboard VR headsets and an expected reduction in price of Oculus Rift.

  • Tackling the skills shortage of the modern marketing age

    In an industry as fast moving as ours, it is hard to precisely predict what marketing will look like in five years’ time.What we do know is that it’s going to be even more personalised, integrated, data-driven and mobile than today – and that is before you factor in the impact of augmented reality, virtual reality and the Internet of Things, which some of the large global marketers are already beginning to toy around with.

  • Ashley Madison is a wake-up call for all marketers on data retention

    The recent Ashley Madison hack is a wake-up call not only for consumers, but also for marketers and companies – many of which still do not take their customers’ privacy or data security seriously enough.

  • Growing skills shortage could hold our industry back

    Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.

  • It's not your brand, it's your behaviour that counts

    I don’t mind providing my information – I’m sure it will lead to a more personalised service in the future, which ultimately is to my benefit. But is it really necessary to collect all that information at that precise time?

  • Marketing Cannes-do’s: Takeaways from the festival of festivals

    I’m recently back from the Cannes Lions International Festival of Creativity, where CMOs, CEOs, agency execs, creatives and tech heads gathered to applaud the world’s best creative work during the day and to party all night.

  • How the cookies are crumbling

    Many Internet users remain wary of Web cookies. They don’t understand their benefits and believe negative media reports that suggest cookies – small text files downloaded onto your computer when you visit websites – are bad for a variety of reasons.

  • The changing role of the CMO

    Is the CMO’s job in the future still going to be about marketing? An interesting question. With the advent of big data and social media, the explosion in new marketing technology and the rapid uptake of content marketing and wearable technology (to name just a few trends), the job surely has to change.

Jodie Sangster

  • CEO, ADMA
Jodie Sangster has been the CEO of the Association for Data-driven Marketing and Advertising (ADMA) since 2011 and is also chairperson for the International Federation of Direct Marketing Associations (IFDMA). She has worked across the US, Europe and Asia-Pacific for 14 years with a focus on data-driven marketing and privacy, and began her career as a lawyer in London specialising in data protection. Her resume includes senior positions at Acxiom Asia-Pacific and the Direct Marketing Association in New York.
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  • Data-driven marketing

    ADMA's chief Jodie Sangster looks at how data is revolutionising the way marketers communicate

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