Kellogg’s A/NZ marketing chief, Tamara Howe, has taken the reins as the FMCG’s general manager of New Zealand, the next step in her varied career with the company.
In this episode, Heart Foundation CMO, Chris Taylor, talks through pivoting marketing strategy, the latest campaign and what it takes to keep teams connected during this unprecedented time.
Online mattress and furniture retailer, Koala, says the decision to bring on its first global chief marketing officer is about fulfilling the next phase of its growth ambitions.
Eight in 10 consumers believes brands have an important role to play through the COVID-19 crisis according to a new survey undertaken by Havas Agency. And the survey is proving one of many indicators highlighting the need for brands to focus on their usefulness and value to consumers in their everyday lives during this time.
A new industry superfunds campaign is a direct response to community demand for these organisations to demonstrate the leadership role they’re playing for both individuals and the country’s economic health during COVID-19, the marketing chief behind it says.
In this episode, former Unilever GM and CMO of refreshments and brand purpose expert, Paul Connell, explores how brand purpose as a principle and marketing North Star can impact the way your organisation survives and thrives during the COVID-19 crisis.
There are plenty of tough challenges facing all industries and the marketers supporting them as we progress through the unprecedented COVID-19 crisis. But for oOhmedia’s chief customer officer, David Scribner, this is time to brand build, not shut up shop.
A strong background in crisis communications is coming to the fore for Supply Nation’s new head of marketing and communications in the current COVID-19 environment.
In this instalment of Conversations over a cuppa with CMO, ANZ chief marketing officer, Sweta Mehra, talks to us about how the bank is responding to customer needs in the face of crisis, how customer insights are helping shape product and digital strategy, and what it takes to keep her marketing team connected.
It was a comment made by Cancer Council’s Adelaide Thompson which finally prompted me to pen this piece on brands and marketers giving it a go in the face of COVID-19.
Getting Australians to meet over a cup of tea or coffee and raise funds for cancer patients has become a virtual undertaking this year as the Cancer Council pivots to an online campaign.
The current global COVID-19 pandemic is resulting in unprecedented disruption to every aspect of our lives as marketing and brand professionals, from the ways we work, to how our organisations operate, and the way in which we acquire and engage customers. So we’ve drawn on our wonderful CMO50 alumni community to explore different aspects of the crisis facing all of us right now.
Blender manufacturer, Vitamix, has acquired more than 80,000 customer loyalty program members triggering over 18,000 member purchases after making a concerted effort to embrace relationship marketing.
Having an integrated, dynamic and highly automated content pipeline has become a reality for the team at Under Armour after shifting its digital asset management platform to the cloud and uniting its asset ecosystem across marketing and IT operations.
Radio network operators, Southern Cross Austereo and Australia Radio Network, have become the latest media operators to confirm staff pay cuts and reduction of hours across teams as they battle again declining advertising spend in the COVID-19 crisis.
