Stories by Nadia Cameron

It's been an incredibly tough three months for the Star as it shut its doors and stood down staff in response to the COVID-19 lockdown. Yet innovation has shone through, and if the CMO, George Hughes, has anything to say about it, such lateral thinking will continue as we start to recover from the crisis.

Seek’s former marketing and corporate affairs director is joining point-of-sale software provider, Vend, as its new director of marketing.

Personalisation, less intimation and collecting frequent customer insights are among the takeaways of the COVID-19 crisis for the CMO of Collective Wellness Group, Emily Thompson.

It’s by taking an unconventional but deliberately supportive role to middle managers that CMOs can truly lead radical change initiatives, a new academic paper claims.

A month-long initiative encouraging content streamers across multiple social platforms to fundraise is just one example of Starlight embracing the virtual realm to keep funds coming in during the crisis.

The AANA, IAB and MFA are calling on the entire digital advertising community to dive into the latest edition of their Australian Digital Advertising Practices in order to lift trust, transparency and knowledge of the supply chain across the industry.

Bunnings and Victoria Bitter lead the way in Australia’s audio branding effectiveness stakes, a new research project claims.

​The crisis has become catalyst for changing marketing dynamics as we recover and find our way to a new normal. In this latest episode of Conversations over a Cuppa with CMO, Suncorp executive general manager brand and marketing, Mim Haysom, shares how she's adapted her brand strategy and what she believes it'll take as marketers in the next phase.

Celebrating the human and acknowledging changed consumer behaviour been put front and centre in the latest campaign for Anytime Fitness encouraging Australian consumers to get back into the gym.

Salesforce has dominated for leadership and vision in Gartner’s latest rankings of the top customer service and support software vendors globally. But a number of other players have been highlighted as leaders in what is fast becoming a busy list.

Identifying the connections between ballet students, performance attendees and donors is in the long-term sights of Queensland Ballet as it embarks on the journey to better unify and comprehend customer data.

An experiential campaign created for Procter & Gamble in ecommerce is about bringing the physical shopping experience for relatable goods to the digital realm and a reflection of how consumers are seeking fresh engagement in new channels, the brand’s regional ecommerce chief says.

In this episode of Conversations over a cuppa with CMO, we hear from The Iconic's chief marketing officer, Alexander Meyer, about the changing nature of consumer needs during the crisis and how he sees the role of marketing evolving over the next decade.

Marketers should be willing to test new channels and platforms with highly engaged audiences if they’re to keep up with consumer behaviour and trends, Mini’s head of marketing A/NZ, Alex McLean, says.

Toyota will have a new marketing chief locally from 1 July as part of an executive reshuffle aimed at expanding leadership experience at the company.