It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.
“It’s a massive blurring of the edges where the Internet industry is wondering what is possible if anything is connected to the Internet,” says Phil Morle, CEO of tech startup incubator, Pollenizer. “This is the next platform wave after PCs and mobile. Now it’s going to be stuff.”
Helpfully, the tech world has provided an all-encompassing name for this trend: The Internet of Things. On the personal front, the IoT includes wearables like fitness bands, smartwatches, earphones with sensors and head-mounted displays. All of these are capable of recording and transmitting data about a user’s health, location and more.
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