An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
Wondering what comes next after PC and mobile connectivity? Then ponder no longer: The future of the Internet is everything.
“It’s a massive blurring of the edges where the Internet industry is wondering what is possible if anything is connected to the Internet,” says Phil Morle, CEO of tech startup incubator, Pollenizer. “This is the next platform wave after PCs and mobile. Now it’s going to be stuff.”
Helpfully, the tech world has provided an all-encompassing name for this trend: The Internet of Things. On the personal front, the IoT includes wearables like fitness bands, smartwatches, earphones with sensors and head-mounted displays. All of these are capable of recording and transmitting data about a user’s health, location and more.
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