Apple reveals launch partners for new iAd API

MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll named as launch partners for iAd Workbench API 2.0

Apple has named MediaMath, The Trade Desk, Rubicon Project, GET IT Mobile, Accordant Media, Adelphic and AdRoll as launch partners for the company's iAd Workbench API 2.0.

The API marks iAd’s further expansion into programmatic advertising channels.

Using the API, marketers are able to serve personalised ad campaigns across iPhones and iPads using in-app inventory.

"Our partnership with Apple signals a significant milestone in bringing the power, precision and scale of programmatic buying to a high-quality, in-demand inventory source," said AdRoll president and CMO, Adam Berke.

AdRoll customers will be able to run campaigns using Apple’s proprietary customer data sets from iTunes and the App Store, with the capability to create and update campaigns, retrieve analytics and manage bids across the iAd network directly through AdRoll’s platform.

"With marketing budgets rapidly shifting towards programmatic, and the continued rapid growth of mobile, iAd brings a powerful combination of global scale, unique and rich data, and a high-quality user experience, allowing our clients to engage with their target consumers across an unprecedented range of apps and devices," said the chief operating officer of MediaMath, Ari Buchalter. MediaMath is the creator of the creator of the TerminalOne Marketing Operating System.

The CEO of Accordant Media, Arthur Muldoon, said that iAd can "deliver scalable, highly targeted programmatic media solutions to brands within a fully transparent and attributable cross-device context".

iAd provides marketers with access to more than 250,000 apps in more than 100 countries, according to a statement from Apple.

Apple originally launched the advertising platform in 2010.

Most recently the company added Chile, Colombia, Ecuador, Grenada, India, Trinidad and Tobago, and Turkey to the service.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Behaviour change, by design

​We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.

Glen Jeffreys

Head of UX, Deepend Group

Chat bots: How to use them commercially right now

I’m sure that many of you out there have heard a lot about chat bots (aka messaging bots) recently, and the fact that they are here to stay is pretty evident by now.

Deniz Nalbantoglu

Managing director, Webling-Interactive

Top tips to uncovering consumer insights for business innovation

An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.

Matt Whale

Managing director, How To Impact

Thanks, Nadia. It was so interesting blog for me because it helps me able to understand well on the basics of business and marketing conc...

MichaelBGreen

3 ways marketers can raise their executive influence

Read more

Having been to the AO on Wednesday for the first time in a number of years I was very impressed with the new branding. The event has evol...

Naomi

Tennis Australia unwraps new brand identity for Australian Open

Read more

This was amazing and so inspiring. Thanks for sharing.

Vijay Kumar

Design thinking: Leading with experience

Read more

Great read, thanks for posting. MR should be seen as the holy grail for marketers and brands, as it offers an unprecedented capability to...

Barney

Interview: The business case for mixed reality in marketing

Read more

what a load of shit, and what a major stuff up... the new brand device is sterile, boring and just plain bad. Would be better suited to a...

James Yoi

Tennis Australia unwraps new brand identity for Australian Open

Read more

Latest Podcast

More podcasts

Sign in