Westfield rolls out ‘searchable mall’ app

First innovation from Westfield Labs

Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres.

The Searchable Mall app – at www.westfield.com.au – is the first innovation to come out of Westfield Labs, the group’s global digital lab based in San Francisco. All Westfield operations in Australia, New Zealand, the United Kingdom and United States are working with the lab to create new products for digital shoppers, Westfield said.

Interview: Peter Bourke, CIO, Westfield

Related: Why shopping isn't the only thing online retailers should worry about

Related: Westfied launches online mall

Related: CIO Insights 2013

The app’s first release lets users search for more than 97,000 fashion and beauty products from a raft of retailers, locate stores, opening hours, and deals, as well as search for events and movie times. More features will be added in 2014, the company said.

Westfield researched 6700 Australian adults who used the company’s previous website and found that consumers who browsed the website were more likely to visit a store and spent significantly more than those who did not.

David Jones CEO Paul Zahra, said the retailer – which was 16 stores in Westfield shopping centres across Australia – was focused on increasing foot traffic in-store and online, and its decision to partner with Westfield was a reflection of this objective.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

For marketers, data is the customer

In this cluttered environment, effective marketing is all about the delivery of relevant, personal content where and when a customer is most likely to engage with it. However, only 21 per cent of marketers currently believe they’re achieving this. Why?

Corinne Sklar

Global CMO, Bluewolf

An analyst, a creative and a technologist all walk into a bar…

It’s time to get rid of departmental silos. Not just talk about it. Do it.

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Wow! This sounds like a really cool and innovative product! Kudos to Jay Hall for bringing this to the forefront, and explaining so well,...

Thomas Scmeed, CEO

How Citrix is driving customer conversions with a new startup technology

Read more

This is nothing new.. seems the platform used is the game changer here. Hunted them down www.hypetap.com


LG hands out 30 phones to popular Instagrammers to drive brand engagement

Read more

So LG started doing what everyone else has been doing for years. Oh... Kay...


LG hands out 30 phones to popular Instagrammers to drive brand engagement

Read more

And behind this campaign UNIQLO will be gathering valuable insights about their buyers... most are a. calm b. adventurous, c. stressed ec...

Victoria Close

​UNIQLO uses neuroscience to match your T-shirt to your mood

Read more

Very well written and the amount of insights are note worthy. Going glocal entails knowledge and rapid adaptation for both global and loc...

Hitesh Parekh

Going glocal: How global brands can meet local customer promises

Read more

Latest Podcast

More podcasts

Sign in