Westfield rolls out ‘searchable mall’ app

First innovation from Westfield Labs

Westfield Group has unveiled a “searchable mall” app that helps consumers find items to purchase before they visit one of the company’s shopping centres.

The Searchable Mall app – at www.westfield.com.au – is the first innovation to come out of Westfield Labs, the group’s global digital lab based in San Francisco. All Westfield operations in Australia, New Zealand, the United Kingdom and United States are working with the lab to create new products for digital shoppers, Westfield said.

Interview: Peter Bourke, CIO, Westfield

Related: Why shopping isn't the only thing online retailers should worry about

Related: Westfied launches online mall

Related: CIO Insights 2013

The app’s first release lets users search for more than 97,000 fashion and beauty products from a raft of retailers, locate stores, opening hours, and deals, as well as search for events and movie times. More features will be added in 2014, the company said.

Westfield researched 6700 Australian adults who used the company’s previous website and found that consumers who browsed the website were more likely to visit a store and spent significantly more than those who did not.

David Jones CEO Paul Zahra, said the retailer – which was 16 stores in Westfield shopping centres across Australia – was focused on increasing foot traffic in-store and online, and its decision to partner with Westfield was a reflection of this objective.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

10 ways of changing your culture through self-awareness

Did you hear about the manager who always shot the messenger whenever they brought bad news? He eventually stopped hearing bad news. Unfortunately for him, this wasn’t because there was none to report.

Steve Glaveski

Co-founder, Collective Campus

How to create a compelling customer experience vision

Organisations are seeking new ways to engage customers, drive new sales and increase customer satisfaction by providing engaging customer experiences. A customer experience initiative that lacks a strong, clear vision often fails to achieve its intended result.

Olive Huang

Research director, Gartner

Marketers are driving our innovation ecosystem

The Government's newly released National Innovation and Science Agenda shows that for economic growth to continue within Australia, an 'innovation ecosystem' must be fostered, where new businesses with new ideas are encouraged to grow and flourish. With every company wanting to increase, retain or improve their customers’ experiences, this makes marketing vital to fuelling Australia's ideas boom.

Lee Tonitto

CEO, Australian Marketing Institute

Agreed. I see the opposite problem quite often where people are tasked in an organisation just with "be creative" - thus offering no boun...

Dr Fiona Kerr

The great debate: Is data killing creativity?

Read more

By far, this is the best article I've come across so far that has a relevant information regarding the future of marketing. Although the ...

Jayden Chu

​Six ways to prepare for the future of digital marketing

Read more

These are some good ideas. You didn't touch on the overarching goals and results of brand loyalty. This article does a good job at provid...

hgsupport

Four ways to use social media to boost customer loyalty

Read more

This read like a PR PLUG for the agency. Very flowery language for the agency and very little details about the deal or the project.

Digital_Marketer

Why Tourism Victoria decided to go agile

Read more

This is a rather useful article! This prediction made in the digital marketing trend is very important to improve the service that the ag...

Adam Way

Digital marketing predictions – Part 2: Getting the strategy right

Read more

Latest Podcast

More podcasts

Sign in