It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
The Association for Data-driven Marketing and Advertising – ADMA – has opened a branch in Queensland.
"Queensland marketers asked us to create a branch because there is little networking happening for them in Brisbane," ADMA's CEO, Jodie Sangster, said.
"We’ve put together an energetic committee who are committed to creating great events that will meet the needs of local marketers for social and educational purposes."
The new branch is chaired by Neil Jorgensen, marketing manager at Signet. Other members of the branch team include Clemenger Proximity's Charlotte Hellen; Decoder's Tracey Anderson; Torque's Sean Cooper; Reload's Llew Jury; Smartcomm's Rod Pierce; Sunsuper's Toni Smith; and Wayne Ratcliffe, from DK Group.
ADMA is organising a breakfast event on 12 November to mark the opening of the new branch.
ADMA board member Andy Pontin, also the CEO of Clemenger BBDO, will address the event. Pontin will speak about recently released 2013 ADMA research: The Link Between Creativity and Effectiveness.