Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.
The 2013 Market Measures report finds that Kiwi hi-tech companies are spending, on average, almost 30% of their turnover on sales and marketing.
Early growth companies are leading the charge by investing 40.7% into sales and marketing.
The infographic below gives an idea of the spend allocated by Kiwi tech companies to sales and marketing.
Check out more and download the report from here.