It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
The 2013 Market Measures report finds that Kiwi hi-tech companies are spending, on average, almost 30% of their turnover on sales and marketing.
Early growth companies are leading the charge by investing 40.7% into sales and marketing.
The infographic below gives an idea of the spend allocated by Kiwi tech companies to sales and marketing.
Check out more and download the report from here.