An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
The 2013 Market Measures report finds that Kiwi hi-tech companies are spending, on average, almost 30% of their turnover on sales and marketing.
Early growth companies are leading the charge by investing 40.7% into sales and marketing.
The infographic below gives an idea of the spend allocated by Kiwi tech companies to sales and marketing.
Check out more and download the report from here.