There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
The 2013 Market Measures report finds that Kiwi hi-tech companies are spending, on average, almost 30% of their turnover on sales and marketing.
Early growth companies are leading the charge by investing 40.7% into sales and marketing.
The infographic below gives an idea of the spend allocated by Kiwi tech companies to sales and marketing.
Check out more and download the report from here.