Google may face fine under EU privacy laws

The action follows a French-led analysis of Google's new privacy policy

Google faces financial sanctions in France after failing to comply with an order to alter how it stores and shares user data to conform to the nation's privacy laws.

The enforcement follows an analysis led by European data protection authorities of a new privacy policy that Google enacted in 2012, France's privacy watchdog, the Commission Nationale de L'Informatique et des Libertes, said Friday on its website.

Google was ordered in June by the CNIL to comply with French data protection laws within three months. But Google had not changed its policies to comply with French laws by a deadline on Friday, because the company said that France's data protection laws did not apply to users of certain Google services in France, the CNIL said.

The company "has not implemented the requested changes," the CNIL said.

As a result, "the chair of the CNIL will now designate a rapporteur for the purpose of initiating a formal procedure for imposing sanctions, according to the provisions laid down in the French data protection law," the watchdog said. Google could be fined a maximum of €150,000 (US$202,562), or €300,000 for a second offense, and could in some circumstances be ordered to refrain from processing personal data in certain ways for three months.

The CNIL took issue with several areas of Google's data policies, in particular how the company stores and uses people's data. How Google informs users about data that it processes and obtains consent from users before storing tracking cookies were cited as areas of concern by the CNIL.

In a statement, Google said that its privacy policy respects European law. "We have engaged fully with the CNIL throughout this process, and we'll continue to do so going forward," a spokeswoman said.

Google is also embroiled with European authorities in an antitrust case for allegedly breaking competition rules. The company recently submitted proposals to avoid fines in that case.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Growing skills shortage could hold our industry back

Every few weeks, I see an article about the gaps and talent shortages across our industry, particularly in digital strategy and analytics skills.

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

Read more

Nice work James!

Marc Peston

Artificial intelligence, machine learning and the science of customer engagment

Read more

Latest Podcast

More podcasts

Sign in