SAP buying KXEN for predictive analytics

The deal gives SAP user-friendly predictive capabilities

SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.

Predictive analytics has a different goal than traditional BI (business intelligence) software. Rather than generating reports and dashboards off stores of business data, predictive analytics uses statistical models to search for correlations and patterns that might offer clues about customer behavior, market trends and other areas.

KXEN's tools are designed to be friendly for business users analysts and will complement SAP's existing predictive analytics offering, the company said in a statement.

In addition, KXEN can help companies put predictive analytic capabilities into users' hands with less involvement from IT, thanks to a semantic layer it has developed, according to its website.

"In a nutshell, power users define a broad set of reusable business components, called analytical records, which can be applied over and over again to automatically create the analytical data sets used for modeling," a description on the site states.

SAP plans to align the KXEN technology with its line of on-premises ERP (enterprise resource planning) applications, as well as its SaaS (software as a service) portfolio and HANA in-memory database, according to the announcement.

Why predictive analytics matters
The keys to smarter data anlaytics
How predictive analytics is tackling customer attrition at AMEX

All told, the deal will give SAP more tools to compete with other predictive analytics vendors, including SAS Institute, IBM and Oracle.

"We expect the market for big data predictive analytics solutions to be vibrant, highly competitive, and flush with new entrants over the next three years," states a Forrester Research report issued earlier this year. Competitive battle lines will center on which vendors can deliver the best data handling, easiest-to-use tools, and the widest choice of analytic algorithms, the report adds.

The KXEN acquisition is expected to close by the end of this year. Terms of the deal were not disclosed.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in