Nokia asks British graduates to collaborate on augmented reality job search app

The mobile company has partnered with a start-up incubator in London

Finnish mobile phone giant Nokia is asking British graduates on the Entrepreneur First start-up accelerator programme to improve its career services app, JobLens.

The Windows Phone 8 app was launched in the UK today as a tool to help jobseekers find roles in their local area and Nokia is now hoping that graduates on the Entrepreneur First accelerator will be able to hack in some improvements.

JobLens uses augmented reality to show the user where jobs are in relation to their current location. This means jobs in the area can be revealed on the user's phone screen when the device is pointed in a particular direction. The app also displays information on the job role, the salary and the company.

Meanwhile, the app integrates with the user's Twitter, Facebook, LinkedIn and Windows Live profiles to learn what type of jobs the user might be looking for and find friends who may be able to introduce them to someone else in the company.

Jobseekers can also use the app to send their CV via SkyDrive to companies that have jobs they are interested in. If selected for an interview, the app can then direct the user to the right place using Nokia's Here mapping service.

To announce the partnership, Nokia is holding an Innovation Day today at Google Campus in Tech City. At the event, 30 graduates that have recently completed Entrepreneur First's accelerator programme and formed 11 start-ups valued at £15m will discuss how JobLens can be adapted to meet the demands of UK jobseekers.

Nokia hopes that the members of the Cohort will come up with new businesses founded on the core design and architecture of JobLens. At the event, Nokia told Techworld that it would provide the Cohort with a variety of Nokia Lumia Windows 8 Phones in order to help the graduates build products on JobLens.

"We want to challenge these young minds to imagine how JobLens can be enhanced and refined to address UK unemployment, a challenge that unfortunately all too many countries are combating," said Bryan Biniak, Nokia's vice president and general manager of app development.

Matt Clifford, co-founder and CEO of Entrepreneur First, said: "Our partnership with Nokia will provide our participants with a new set of tools and relationships to build the next generation of disruptive start-ups.

"With youth unemployment and skill shortages such a critically important issue, it's great to see Nokia tackle this head on by providing job seekers with an incredible new way to view and find jobs."

Business minister Vince Cable supported the new partnership, saying he hoped it would "inspire even more young people to start their own business and encourage graduates to consider entrepreneurship as a career option".

He added that investment in small businesses was key to the UK's economic recovery.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why 2017 will herald a resurgence of values-based marketing

It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.

Jacqueline Burns

Founder, Market Expertise

Why customer experience driven growth is set to take off

Our overall brand perceptions are invariably shaped by our experiences. And loyal customer relationships can be severed in moments by a negative service interaction.

Consistency and conversation: How branding and advertising can work better together

Advertising and branding are two of the most visible outputs of marketing, which is why getting them right is so important. However, too often the line between branding and advertising becomes blurred. This means advertising activity can be out of sync with brand, resulting in poor results for both functions.

Dan Ratner

managing director, uberbrand

Someone needs a swift kick up the bum for such an idiotic idea.

random

​Why a degree is no longer enough to get you hired as a skilled marketer

Read more

The frequent flyer programs are the new profit machines for airlines all over the world, as they have morphed to be mass marketing machin...

Steve@iFLYflat

Velocity frequent flyers program strong performer in mixed half-year for Virgin

Read more

Hi Jennifer, thanks for sharing these info regarding the digital marketing trends.I've created a related video to this topic, would you m...

Fabio Carry

Predictions: 17 digital marketing trends for 2017

Read more

Great news. Marketing automation can be very useful for companies at various stages of development. With so many tools out there it's bet...

Ben

How HBF rolled out marketing automation in eight months

Read more

I read a report that the business sector in Australia as a whole have yet to fully harness and see the proactive change that predictive a...

Alex Martin

Report: Predictive analytics, IoT, machine learning battle it out for marketing dollars

Read more

Latest Podcast

More podcasts

Sign in