We know full well the business we’re in as marketers is really the business of choice. But recent discoveries from behavioural science are leading to a psychological revolution that challenges many of the accepted models of how communication, creativity and advertising influence a consumer’s preferences.
Responsys has revealed an array of new Australian customers, including retail chain Kmart and Sydney-headquartered Webster Holdings, which owns fashion brands Jigsaw, David Lawrence and Marcs.
The company delivers relationship-based multi-channel marketing through its Responsys Interact suite of tools.
Other Australian customers joining Responsys’ portfolio include online clothing retailers EziBuy and Noni B, animal welfare non-profit WSPA, gift voucher reseller RedBalloon, ticket agent Lasttix and accounting software vendor MYOB.
Kmart’s digital marketing manager, Alexander Andrews, said that Responsys gave the retail chain the confidence that its communications were targeted and relevant for its customers.
“The ability to learn from other global leading retailers on the Responsys platform and share best practice also ensures we continue to deliver cutting edge campaigns,” Andrews added.
In June, Responsys launched the Responsys Interact Marketing Cloud at its London customer conference. The new offering is designed to allow highly personalised interactions with individual customers.
The company’s Asia Pacific president, Paul Cross, said the Responsys Interact Market Cloud “will enable these new customers to deliver the right marketing to their customers across all the digital channels and demonstrate clear return on investment to their stakeholders.”