Apple seeks 'iWatch' trademark in Japan

The U.S. firm is widely rumored to be preparing for the launch of a watch-like wearable smart device

A concept design of the Apple iWatch.

Apple has filed to trademark the phrase "iWatch" in Japan, amid rumours the company will soon launch a smart watch device globally.

The trademark application was filed with the Japan Patent Office on June 3 for a wide range of product categories, including "computer," "computer peripheral," "GPS device," and "voice recognition software." The application was made public June 27, and is still being reviewed by the office, a process that can take months.

The application was filed for the phrase in Roman letters, which Apple uses for most of its product lines in Japan, as opposed to Japanese characters.

A spokesman for Apple could not immediately be reached for comment.

Earlier this month, a Russian news site reported that Apple filed for the "iWatch" trademark in that country. Several patents in the U.S., including one for a curved battery and another for a flexible display that be used in a flat or curved state, and news reports indicate Apple is working on a watch-like device.

Last week Sony announced the latest version of its SmartWatch, a water-resistant device with NFC. The Sony watch acts mainly as a peripheral for a smartphone, syncing via Bluetooth and showing alerts for services like Facebook, Twitter and email. It also can download scaled down versions of apps and customised watch faces.

Samsung has also said it is working on a smart watch, and a number of smaller startups such as Pebble have launched programmable watches.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

L'Oreal, always go for best to engage with their customers. Very recently, L'Oreal released it's Augmented Reality Print ad with WOWSOME ...

Siddhu

LÓreal launches virtual cosmetics trial via augmented reality

Read more

Is there a link to the study? The only SCV study published recently from Signal was a US-centric study with 137 respondents (only 4% of t...

Brinks

Report: Only 5% of Aussie marketers have single customer view

Read more

Good points and excellent summary. Omnichannel is difficult to achieve as we've found out in our latest retail paper > http://inst.be/...

BearingPoint Institute

Forrester: How retailers can use digital to improve in-store experience

Read more

Interesting the difference a few years makes, I note wool grower groups are now referring to AWI's marketing campaigns as "an expensive ...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

Read more

Facebook passes 1.19 billion monthly active users, 874 million mobile users, and 728 million daily users.TWITTER HAS OVER 300 MILLION UNI...

Walter Motley

Social media command centres: Fad or must for brands?

Read more

Sign in