Apple seeks 'iWatch' trademark in Japan

The U.S. firm is widely rumored to be preparing for the launch of a watch-like wearable smart device

A concept design of the Apple iWatch.
A concept design of the Apple iWatch.

Apple has filed to trademark the phrase "iWatch" in Japan, amid rumours the company will soon launch a smart watch device globally.

The trademark application was filed with the Japan Patent Office on June 3 for a wide range of product categories, including "computer," "computer peripheral," "GPS device," and "voice recognition software." The application was made public June 27, and is still being reviewed by the office, a process that can take months.

The application was filed for the phrase in Roman letters, which Apple uses for most of its product lines in Japan, as opposed to Japanese characters.

A spokesman for Apple could not immediately be reached for comment.

Earlier this month, a Russian news site reported that Apple filed for the "iWatch" trademark in that country. Several patents in the U.S., including one for a curved battery and another for a flexible display that be used in a flat or curved state, and news reports indicate Apple is working on a watch-like device.

Last week Sony announced the latest version of its SmartWatch, a water-resistant device with NFC. The Sony watch acts mainly as a peripheral for a smartphone, syncing via Bluetooth and showing alerts for services like Facebook, Twitter and email. It also can download scaled down versions of apps and customised watch faces.

Samsung has also said it is working on a smart watch, and a number of smaller startups such as Pebble have launched programmable watches.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Making Korean brands sexy

If you told someone in the 1980s that South Korean brands would one day supersede many Western and Japanese competitors for innovation, brand management and profitability, they would have declared you insane. But that is exactly what has happened.

Why good leadership starts with leading yourself

Many people first taste leadership when they receive a promotion and find themselves ‘leading’ a team. Over time, the team, and the leader’s responsibility, grows. But do they become better leaders?

Anthony Howard

Executive mentor and founder, The Confidere Group

How to keep your B2B marketing job for the next 5 years

B2B marketers are in the hot seat. As the customers’ buying journey shifts online, B2B marketers must exert influence and build trust with their prospects in a new way.

NetSuite are build under a single customer record, so sales, accounts, support, shipping and billing all use the same information for eve...

Gaurav Srivastava

Billabong to rollout NetSuite omni-channel retail platform globally

Read more

customer experience is extremely important for e commerce company...

Bella

Keeping the customer experience simple in the digital age

Read more

Not sure the beacon technology is the best... because you need an app ! As Julie Ask form Forrester says : "Most of your customers will n...

Sarah Delevigne

ADMA Global Forum introduces beacon technology

Read more

The reason perhaps for the e bay's success is that they have just realized this and have just hovered on the border to...

Schultzy beckett

How eBay unlocks customer data DNA

Read more

I think they are different in that they only share things with their readers that they love. If they don't love it, they won't recommend ...

Sabrina Fenster

How to engage in influencer marketing: The controversy and the opportunity

Read more

Latest Podcast

More podcasts

Sign in