Apple seeks 'iWatch' trademark in Japan

The U.S. firm is widely rumored to be preparing for the launch of a watch-like wearable smart device

A concept design of the Apple iWatch.
A concept design of the Apple iWatch.

Apple has filed to trademark the phrase "iWatch" in Japan, amid rumours the company will soon launch a smart watch device globally.

The trademark application was filed with the Japan Patent Office on June 3 for a wide range of product categories, including "computer," "computer peripheral," "GPS device," and "voice recognition software." The application was made public June 27, and is still being reviewed by the office, a process that can take months.

The application was filed for the phrase in Roman letters, which Apple uses for most of its product lines in Japan, as opposed to Japanese characters.

A spokesman for Apple could not immediately be reached for comment.

Earlier this month, a Russian news site reported that Apple filed for the "iWatch" trademark in that country. Several patents in the U.S., including one for a curved battery and another for a flexible display that be used in a flat or curved state, and news reports indicate Apple is working on a watch-like device.

Last week Sony announced the latest version of its SmartWatch, a water-resistant device with NFC. The Sony watch acts mainly as a peripheral for a smartphone, syncing via Bluetooth and showing alerts for services like Facebook, Twitter and email. It also can download scaled down versions of apps and customised watch faces.

Samsung has also said it is working on a smart watch, and a number of smaller startups such as Pebble have launched programmable watches.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Why app engagement must be personalised

Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere four hours per month in browsers. But what does it take to actually maintain an app customers will engage with?

Rob Marston

Head of Airwave, A/NZ

Customer experience investments more vital than ever

The global commodity slump has hit Australia in the last few months. Companies that obsess over these developments might be tempted to cut spending on customer experience (CX) programs. Here's why that's a a terrible idea.

Harley Manning and Thomas McCann

Research leaders, Forrester

Managing brands in a digital world

With digital integration at the core of customer management, many marketers have been questioning whether the principles and approaches to branding are fundamentally different in a digitally led environment.

Jean-Luc Ambrosi

Author, marketer

Rob - great article. Here at Pure Oxygen Labs we could not agree more. When considering retail mobile apps deep linking is woefully unde...

Scott

Why app engagement must be personalised - Mobile strategy - CMO Australia

Read more

Project Leader?? Kim Portrate is one of the most ineffective leaders I have ever had the displeasure of meeting. She single-handedly cost...

Anonymous

Helloworld scraps CMO role

Read more

What tripe. This article conveniently makes no mention of her lies and bullying tactics and how she had placed everyone off-side with her...

Anonymous

Helloworld scraps CMO role

Read more

You mentioned cashback sites giving "immediate earnings" for transactions through their site. Cashback sites can take a couple of months...

RG

Are points-based customer loyalty programs on the way out?

Read more

Hi Jody,great post thank you. I think you're right in regards to the marketing evolution underway right now. I think it's incredibly inte...

Clinton Mancer

Tackling the skills shortage of the modern marketing age - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in