Three quarters of consumers concerned about privacy online: report

Big companies and governments know too much about us

In spite of assertions by Facebook founder Mark Zuckerberg and others that the age of privacy is over, new research commissioned by civil liberties campaign group Big Brother Watch has revealed that over three quarters of consumers globally are concerned about their privacy online.

In a survey of 10,354 people across nine countries, undertaken by market research agency ComRes, 79 per cent said they were concerned about their personal privacy, with India (94 per cent), Brazil (90 per cent) and Spain (90 per cent) showing the highest level of concern.

Germany, which has one of the strongest data protection laws in the world, was the only country where a majority (56 per cent) said they are unconcerned about their privacy online.

"Germany has set an example to be followed, taking strong legal action against companies who do not respect people's privacy," said Nick Pickles, director of Big Brother Watch in a blog post.

"The fact many of the highest-profile privacy lawsuits have been tackled first there and data protection law is vigorously enforced clearly contributes to giving citizens feeling their rights are being defended."

Globally, 41 per cent of people feel consumers are being harmed by big companies gathering large amounts of data. Respondents in Australia, South Korea, UK and France were the most critical of this practice, while those in Brazil, India and Spain were the most sympathetic to them doing so.

The research also investigated the public's attitude towards the EU's current investigation into Google's privacy policy and how it allows the company to collect and combine data.

Just under two out of three consumers surveyed believe that national regulators should do more to force Google to comply with existing regulations concerning online privacy and the protection of personal data.

"Online privacy is a global issue of real importance to people and the overwhelming message is that citizens do not feel their authorities are doing enough about the desire of large companies to collect vast amounts of data on them," said Pickles.

"The widespread support for EU regulators to do more to ensure Google complies with existing privacy regulations highlights how people want to see real, concrete action taken to protect their privacy."

The news comes amid revelations that the US National Security Agency (NSA) and Federal Bureau of Investigation (FBI) have been systematically gathering vast amounts of phone and web data for surveillance purposes, as part of its Prism programme.

Earlier this month, EU Justice Commissioner Viviane Reding said that she was not willing to sacrifice European citizens' rights for US national security.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Is AI on course to take over human creativity?

Computers and artificial intelligence have come along at an exponential rate over the past few decades, from being regarded as oversized adding machines to the point where they have played integral roles in some legitimately creative endeavours.

Jason Dooris

CEO and founder, Atomic 212

Are you leading technology changes or is technology leading you?

In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?

Jean-Luc Ambrosi

Author, marketer

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Thanks for picking this up. We are always happy to add richness to our products and in turn the lives of our followers and fans.

Fitbit Middle East

​Fitbit announces new virtual race platform to enhance customer experience

Read more

Thanks for a very interesting article. B2B marketing seems tricky. I think that marketing plays a vital part - it can build the brand and...

Aaren

From tactical overhead to strategic growth driver: B2B marketing in the digital age

Read more

meanwhile loads of people with digital skills are not finding work or getting an opportunity to be hired?? Double standards perhaps.

Graduate dying on centrelink

Report reveals Australia faces digital skills shortage

Read more

These laws are in one way or other giving businesses to VPN service providers & other cyber utilities. Just read PureVPN claiming 37%...

Paige Hudson

Getting prepared for mandatory data breach reporting

Read more

Great Post.Thanks for sharing such an informative article.I have worked with Ally Digital Media and it has a very good service which is b...

Utkarsh Kansara

Predictions: 17 digital marketing trends for 2017

Read more

Latest Podcast

More podcasts

Sign in