It's true! Facebook unveils video for Instagram

Will Instagram video boost Twitter's Vine or eclipse it?

After nearly a week of speculation, Facebook announced today that Instagram, its popular photo-sharing service, now supports video.

"It's where people come together to engage with each other," said Instagram co-founder Kevin Systrom, in a press event at Facebook's corporate offices in Menlo Park, Calif., which was also webcast. "It's not just about photos. It's about staying connected ... It's everything we know and love about Instagram but it moves."

And now, Systrom is hoping Instagram's 130 million users will use video to stay connected.

Starting today, users will be able to take and share video, which can be as short as three seconds or as long as 15 seconds, on Instagram. They'll also be able to stitch shorter videos together until they add up to 15 seconds.

Users, who will see videos mixed in with photos as they scroll down on Instagram, also get an editing tool and 13 video filters to improve the look of their videos.

"On Day One, 130 million people will have access to recording life's moments as they happen in real time," Systrom said. "You can capture a lot in 15 seconds. It's not too short to constrain your creativity but not so long that it holds up your download."

Another feature in Instagram's video offering, dubbed "Cinema," stabilises the images, doing away with shaky, nausea-inducing videos.

"Indeed, this is a good move for Instagram," said Brian Blau, an analyst with Gartner. "They are adding another media type as a pillar to Instagram, and that will give Instagram users more content creation options when they are sharing within their social network."

Instagram video is supported on iOS and Android, and can also be viewed on the Web.

Systrom noted about 16 billion photos have been shared on Instagram since it launched in 2010.

That could spell trouble for Twitter, which recently launched its own video service, called Vine, which enables users to shoot and tweet six-second videos that roll on a loop.

"Vine has just lost its uniqueness and could lose future growth," said Patrick Moorhead, an analyst with Moor Insights & Strategy. "If Instagram delivers, this will limit Twitter's full growth potential."

However, Blau said Facebook's move into video with Instagram could be seen as a "me too" kind of move.

"But [Instagram] also has extended the basic video features that you see in Vine by adding filters and image stabilisation, and that will make their video a bit more creative and compelling than what you see on Vine today," he added. "But I actually think this will help Vine. The whole idea being that Facebook/Instagram is now out in the market promoting short-form video content creation with simple-to-use tools that will help also drive people to check out Vine, as well."

Blau also noted that Instagram is still bigger than Vine since it can reach more people because of its connection with Facebook.

The social network bought Instagram last year for US$1 billion.

This article, It's true! Facebook unveils video for Instagram, was originally published at Computerworld.com.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin, on Google+ or subscribe to Sharon's RSS feed. Her email address is sgaudin@computerworld.com.

See more by Sharon Gaudin on Computerworld.com.

Read more about social media in Computerworld's Social Media Topic Center.

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

The hidden cost of organisation silos

How do you design and deliver exceptional customer experience in an organisation that still behaves in functional silos?

Graham Winter

Australian psychologist and author

Three killer strategies for data-driven audience targeting

Audience targeting is becoming an increasingly sophisticated art through data. Here, we look at three ways you can drive better engagement through different types of data assets and sources.

Michael Bird

CEO, Social Garden

Artificial intelligence, machine learning and the science of customer engagement

There is no let up for today’s CMO who needs to be the master of an ever-increasing variety of trades. Digital changed the game years ago, and now the CMO must be a skilled publisher, technologist and data analyst.

Yes. But on this issue there seems to be concensus between the fringe and the majority. Here is the industry peak body singing from the...

Paul Smith

CMO interview: Marketing the wool off a sheep’s back

Read more

Social media has become common ground where brands and customers meet and greet and due to its increasing popularity users becomes demand...

Alex Martin

Marketers struggle to provide an enriching and engaging experience

Read more

is this a joke?

andre veerhuis

Ticketek: Modern marketing strategy is about treating people as people

Read more

can you provide Top 10 public relations agencies in Australia

Ethan437

6 ways marketers are using technology in content marketing

Read more

Very true about start-ups changing the mentality of marketing. Ultimately, being quick, and adaptive is a great way to get ahead.

Estia

Are startups disrupting the traditional business model?

Read more

Latest Podcast

More podcasts

Sign in