The rules of customer experience have been transformed by the current collective crisis we are all experiencing.

Businesses are operating in new commercial contexts as they work to accommodate changes and restrictions few saw coming. Nowhere is this more apparent than in the way customers are perceiving and interacting with experiences brands deliver during this time. If brands are going to remain relevant, considered and rewarded for their efforts right now, it’s absolutely essential they are able to deliver in the moments and areas that matter.

But even as we continue to navigate the unchartered waters of the COVID-19 crisis, brands must also keep a firm eye on how the now feeds into the next if they’re to retain the hearts and minds of customers as the economy and society recovers. Because it’s today’s experiences that will influence how you’re remembered tomorrow.

Join us for CMO’s upcoming special webinar, sponsored by Qualtrics and featuring expert industry analyst opinion, real-life customer and subject matter expert insights, as we explore:

• Why ongoing investment into customer and brand experience is critical in today’s climate
• How brand experience and customer experience can operate in tandem in the moments that matter
• What steps marketing and customer leaders can take to set up for a post-COVID-19 world
• What consumers expect of brands and organisations during this time, and how brands should act for optimum impact
• The role of customer, employee, and market feedback and insight in charting a course towards recovery

Attendance to this event is limited to CMOs and Heads of Marketing, Marketing Directors, General Managers of Marketing, CXO's, Heads of CX, Directors of CX and their direct reports,  Digital Marketing Managers, and their direct reports, customer leaders, digital leaders and their direct reports. IDG reserves the right to decline attendance to any person not fitting this job description, or from a non-sponsoring vendor or agency organisation.