CMO Masterclass

An elite learning experience, delivered by Arktic Fox and brought to you by CMO, publishers of the annual CMO50 and the dedicated modern marketing leadership resource

Transforming the marketing function is a masterclass designed to help leaders build the marketing team of the future. In a time of disruption, flatlining growth and changing customer expectations, marketing has never been more important. Yet many are struggling to grasp what’s required to orchestrate marketing sustainably in this environment.

This one-day masterclass provides marketing leaders with the opportunity to learn the essential components to drive transformational change and build a modern marketing function. Masterclass numbers are capped at 14, providing an intimate setting where you can share thoughts and ideas with peers and wrestle with the challenges of transforming your team.  

 In the masterclass you can expect to learn about;

  • Drivers of change, shifts in accountability and how the marketing organisation is changing
  • A marketing transformation framework, process and strategic pillars to build a modern marketing function
  • How to define the role of marketing within the organisation
  • Key capabilities & competencies required to build a modern marketing function
  • New ways of working, such as agile marketing, which enable your organisation to test, learn & iterate and work cross-functionally
  • Creating a new structure that works
  • Critical success factors sustaining the modern marketing function

The masterclass incorporates a series of tools and frameworks, enabling you to plan and start to make desired changes within your organisation.

Who is this program for?

  • Marketing & customer leaders who are embarking on transforming their marketing function and are in the throes of re-building their marketing function
  • Heads of marketing who form part of a marketing leadership team looking to or who are in the throes of transforming the marketing function


How much does it cost?

We're now offering a special earlybird rate of $950 (ex GST) until 31 January 2020 (RRP: $1,099 ex GST). The price includes all materials, the course, and food and beverage on the day. Delegates can register and directly pay online using their credit card via this portal. Alternatively, please contact CMO Publisher and Editor, Nadia Cameron, if you require payment via invoice:

Is there any pre-work I will need to do?

To get the most out of the masterclass we are asking attendees to undertake some pre-reading and exercises which are related to your current marketing function and organisation. These will be provided by 31 January 2020 and are designed to help you reflect on the current state of marketing organisation in preparation for the masterclass.

What tools will I be provided with?

In the masterclass you will be provided with a transformation framework to help guide marketing transformation efforts.  In addition you will be provided with a series of tools to diagnose the current state of your marketing function in order to shape your transformation approach based on your goals and context. As a participant you will also be provided with a series of articles pre and during the session to deepen your knowledge on key areas of transformation including defining the role of marketing as well as in-housing vs outsourcing.

What do I need to bring along?

It is recommended you bring along the pre-work that will be provided by the end of January. It is also recommended you bring a summary of marketing goals & strategic priorities / strategic streams (topline) as this will help test your thinking on the day.

Course material will be provided digitally prior to the masterclass – so it is recommended you download it or print it in order to take notes.

Will lunch be provided?

Yes the day will be catered. You will be provided with lunch as well as morning and afternoon tea.  If you have any dietary requirements please let us know.

CMO Masterclass


Tuesday, 18th Feb 2020 8:30 a.m. - 5:30 p.m.


IDG Offices Level 10 15 Blue Street North Sydney NSW Australia

Who Should Attend

  • Chief marketing officers
  • Marketing leaders