CMO Masterclass

Print agenda


8:30 - 9:00am Registration - arrival tea and coffee
9:00 - 10.25am


Why transform

- The trends driving the case for change

- Introduction to the transformation framework

10.25 - 10.40am Morning break
10:40am - 13.00pm

Defining the role and purpose of marketing within your organisation

- Capabilities and skills required to build a modern marketing department

- Insourcing versus outsourcing

13.00 - 13.40pm Lunch - shared working
13.40 - 15.00pm

Embedding new working rhythms and approaches

- Includes a look at agile marketing

15:00 - 15:30pm

Afternoon break

15:30 - 16:15pm Defining a new operating model and structure

16.15 - 17:30pm Critical success factors to embed sustainable change
17.30pm Masterclass concludes

Timings throughout the day are a guide only and are subject to change

CMO Masterclass


Tuesday, 18th Feb 2020 8:30 a.m. - 5:30 p.m.


IDG Offices Level 10 15 Blue Street North Sydney NSW Australia

Who Should Attend

  • Chief marketing officers
  • Marketing leaders