| 8:30 - 9:00am | Registration - arrival tea and coffee | |
| 9:00 - 10.25am |
Welcome Why transform - The trends driving the case for change - Introduction to the transformation framework
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| 10.25 - 10.40am | Morning break | |
| 10:40am - 13.00pm |
Defining the role and purpose of marketing within your organisation - Capabilities and skills required to build a modern marketing department - Insourcing versus outsourcing |
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| 13.00 - 13.40pm | Lunch - shared working |
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| 13.40 - 15.00pm |
Embedding new working rhythms and approaches - Includes a look at agile marketing |
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| 15:00 - 15:30pm |
Afternoon break |
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| 15:30 - 16:15pm | Defining a new operating model and structure |
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| 16.15 - 17:30pm | Critical success factors to embed sustainable change |
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| 17.30pm | Masterclass concludes |
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Timings throughout the day are a guide only and are subject to change