CMO

AANA confirms KPMG director as new CEO

Josh Faulks boasts of partnership, regulatory and federal cabinet minister experience

KPMG’s national lead for its Reputation Advisory business, Josh Faulks, is set to become the new CEO of the Australian Association of National Advertisers (AANA) following and international search process.

Faulks will take up the mantle from October and replaces interim CEO, Julie Flynn, who has been holding the fort since the departure of John Broome last year. He boasts of extensive government and stakeholder management experience and prior to KPMG, worked for over a decade in senior roles for federal cabinet ministers including the Office of the Attorney-General, Minister for the Arts and Malcolm Turnbull.

Faulks was also previously head of strategic partnerships and policy at the ABC, head of corporate affairs for Salmat, and manager of policy and government relations at Communications Alliance.

Josh FaulksCredit: AANA
Josh Faulks


The AANA said Faulks’ appointment followed an extensive and highly competitive international search process. AANA chair, Martin Brown, said the board was excited about this new appointment.

“With strong economic headwinds and media fragmentation accelerating, now more than ever, Australian brands need a strong unified voice,” Brown stated. “Josh is a proven leader who is extremely well placed to revitalise the AANA to be that voice at a particularly challenging and important time for our industry.”

Faulks said he was looking forward to cementing the AANA’s role as an advocate and voice for advertisers in Australia.

“My immediate priorities will be to protect and strengthen the self-regulatory model, to help members build the capabilities of their teams so they can attract and retain talent, and to bring the industry back together post-Covid,” he commented.

Brown and the board also acknowledged and thanked Flynn for her contribution as interim CEO since June 2021.

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