Woolworths Group appoints Andrew Hicks to group CMO role

Andrew Hicks has been appointed group CMO of Woolworths Group to help drive customer experience (CX). 

Hicks has been director of marketing for Woolworths Food Group and Supermarkets since 2016, and joined the Woolworths Group in 2008 as the national marketing manager of Dan Murphy's. He then moved into the role of general manager of marketing of the Woolworths Liquor Group (WLG) in 2012.

Hicks was a key speaker at last year’s CMO Momentum event.

In his new role as group CMO, Hicks will focus on bringing together marketing and brand expertise across the organisation to share skills and knowledge for a better customer experience. 

He will report directly to group CEO, Brad Banducci, but will also retain his current Australian Food Group and Woolworths Supermarket Marketing accountabilities and reporting lines.  

“I’m excited for the next chapter of my career within the Woolworths Group,” Hicks said. 

“With our customers’ needs continuing to evolve at a rapid pace, we have a responsibility to ensure they have a consistent brand experience across every touchpoint they have with us. This is critical to our future success and I look forward to working even closer with the great team of marketers and communications specialists we have across the Group to help achieve this.” 

Banducci added the ways customers interact with the brand is rapidly evolving.

“Our customers are becoming more digitally enabled and increasingly interact with our brands across multiple touchpoints - be it through our mobile app, website, Woolworths Rewards, catalogue, in-store or via social media,” Banducci said.

“Given Andrew's marketing experience across many aspects of our group over the last few years, he is well placed to drive the next horizon of our brand and marketing agenda. This appointment is in some ways a formal recognition of some of the great work Andrew is already doing behind the scenes to deliver a more cohesive brand for the group.”

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