Matt McGrath switches off Network Ten, turns on Deloitte

Network Ten’s Matt McGrath has switched TV for consulting and joined Deloitte Australia as its new chief marketing officer.

McGrath replaces Frank Mellish, who left the consulting giant a couple of months ago after less than one year in the chief marketer's post and has since become global director of business development and marketing at law firm, Linklaters in the UK.

Mellish had replaced David Redhill, who spent 12 years as the local CMO before becoming the first global CMO for consulting last July.

McGrath has been Network Ten’s chief brand officer for the past four years, and is credited with helping bring the broadcaster’s audience up to its highest share since 2011. He boasts of 25 years’ experience in marketing and advertising, including a stint as CEO and executive chairman of Young & Rubicam brands.

In a statement, Deloitte CEO, Cindy Hook, said McGrath’s leadership and experience were both key to enhancing Deloitte’s brand, creative and marketing strategies. As well as CMO, McGrath will become a partner of the firm and executive team member and reports to managing partner for markets, Peter Forrester. 

“Deloitte is delivering more than ever for its clients and Matt’s expertise will help to continue to drive that momentum in the Australian market place,” she said.  

McGrath said he was attracted to Deloitte as a much respected global brand with significant influence in the Australian market. He also highlighted its capability in digital as a major drawing card.

“The calibre of talent, capabilities and thinking they have make this an incredible opportunity for me,” he said. “They are making a huge impact on so many companies in Australia and around the globe. My role will be to leverage the Deloitte brand to help grow our business and grow our client’s brands in this incredible period of disruptive innovation. 

“One of the things that convinced me to join Deloitte is their capability in digital. It is far beyond anything I have seen in a marketing services agency or advertising group in terms of IP and true capability to change businesses.” 

McGrath’s departure from Network Ten comes less than two weeks after the embattled broadcaster revealed AANA’s CEO, Sunita Gloster, would be joining in the newly created role of chief commercial and strategy officer.

McGrath is expected to start his new role at the end of June.

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