Despite all the hype surrounding big data, it’s the small data – the customer’s data –that really impacts the bottom-line. Every time your customers choose to tell you where they are, what they’re doing, what they want and what they’re thinking, they provide bits of information you can use to enhance the customer experience. Over time, all this data, the information you earn from – and learn from – your customers, becomes the currency of engagement. As with any precious resource, you need to protect it and use it wisely. But once your customers trust you with their data, you can leverage it to gain the insights you need to market your brand more effectively.
Please sign in with LinkedIn or Facebook or supply your email address to sign up with our member system and receive this whitepaper.
Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
