In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
CMO Perspectives - Clint Oram of Sugar CRM
IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Clint Oram, Co-Founder and CMO of SugarCRM, sat down with Josh London, IDG’s CMO, to share his perspective on using content marketing to drive thoughtful dialog with customers and using intent data to inform business planning, among other topics.