Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
Interview: Kim Decarlis, CMO, Imperva
DG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.