Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.
Interview: Kim Decarlis, CMO, Imperva
DG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Kim DeCarlis, Chief Marketing Officer of Imperva, speaks to Josh London, CMO of IDG, and shares her insights on the value of predictive scoring models to understand the buyer’s journey, the Imperva Defense Center and more.