Strategy
Suncorp has attributed a 4.7 per cent increase in customer deposits across its product portfolio to a combination of new product offerings, increased digitisation, and simplified processes driven through its increasingly ecosystem-led approach to customer engagement.
Digital Marketing
All the latest martech and adtech news this week from Salesforce, Criteo, Freshworks, Zendesk, Twilio, GrowthOps, HubSpot, Tableau, Glow, Genesys and Intercom
Leadership
Brand trust can no longer be assumed, it must be earned, and consumers now require brands to prove they are trustworthy through identification, integrity, and inclusion.
Digital Marketing
The Interactive Advertising Bureau (IAB) has refused to endorse secondary crediting for video within Nielsen’s Digital Content Ratings (DCR) product until qualifiers are introduced that meet agreed measurement standards.
Digital Marketing
High shipping cost is causing more than half of Australian consumers to ditch their shopping carts before completing an online purchase, according to a new report.
The Commonwealth Bank is shifting customer measurement away from satisfaction to Net Promoter Score, looking to simplify offerings and processes, and better tap data analytics to improve customer engagement, as it squares up to issues of misconduct and flawed financial advice identified by regulators.
Digital Marketing
The online world has delivered massive benefits to Australian corporations and consumers alike. Well, most of them.
Strategy
Bankwest has stepped up its use of digital technologies for customer support, launching a new in-app messaging service via its banking app that syncs conversations across devices.
Leadership
There has been no ease-in period for Mim Haysom, Suncorp’s CMO/EGM brand & marketing of just three months. Haysom has already helped deliver a new app, and is leading the marketing to bring 12 separate brands together under the one Suncorp Group.
Digital Marketing
Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit are leading the pack when it comes to delivering personalisation engines to marketer, digital and CX practitioners, a fresh Gartner report claims.
Digital Marketing
Nine is claiming an Australian first after launching addressing video advertising through its 9Now video on-demand offering.
Leadership
Australian CMOs are largely missing a strong competitive advantage that is helping the likes of Google, IBM and Visa, according to Yale University’s Centre for Customer Insights
More than 40 employees and 1000 independent contractors are being affected as digital food delivery service provider, Foodora, closes its Australian operations later this month.
Leadership
Improved human-bot interactions for better personalisation may not be as far off as we think, thanks to new research linking personality to eye movements using artificial intelligence (AI).
Leadership
Talent management firm, Harrier Human Capital, has brought on a new group head of marketing to driving brand awareness in Australia.
Leadership
Based on overwhelming demand, we’ve extended the submission deadline for this year’s CMO50 to a very final deadline of Friday 10 August.
Leadership
What do you do when you are faced with a traditional retailer, who has been around for 118 years, that is in decline and unable to quickly effect change? You disrupt it from the inside, said Robbie Tutt, GM of Omni Channel at Myer, who spoke at the Online Retailer conference in Sydney last week about how he has set about turning around the beleaguered retailer’s fortunes.
Digital Marketing
All the latest martech and adtech news this week from SessionM, Cleverbridge, Sendy, Rakuten Marketing, Sizmek, Qlik, Cheetah Digital and Twilio
Leadership
The launch of the Australian Government’s Sport 2030 plan, new-look national sporting body, Sport Australia, and fresh marketing and community creative platform, 'Move It', are all part of an ambitious agenda to make Australia the most active sporting nation in the world.
Digital Marketing
Network Ten and Multi Channel Network (MCN) have confirmed they will cease their advertising sales representation arrangement, effective 1 January 2019, as the broadcast network takes its sales in-house.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
