Digital Marketing
Three leading brands have taken to TikTok with fresh user content-driven marketing campaigns aimed at elevating engagement with younger audiences.
Digital Marketing
A raft of brands are turning to user generated content (UGC) during the COVID-19 crisis to reduce costs, embrace the content their customers are producing and make it relatable.
Digital Marketing
Aussie Rules is aiming for authenticity in its latest marketing campaign by using fan generated content.
Social Media
Think Aquila and you think of high-end, Italian leather, hand-made shoes. But that's not all Aquila offers. So the business has set about a rebrand to change those consumer perceptions.
Social Media
Authentic, consumer-created content drives brand affinity and cuts through social noise, a recent study found.
Digital Marketing
User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers.
Digital Marketing
User-generated content can be a powerful way to build customer engagement and loyalty, but one wrong move can cause significant harm to a brand’s reputation and the business bottom line.
Digital Marketing
Today’s social media culture and the dominance of the online marketplace means customers are no longer asking brands for information about products, but are asking each other.
Social Media
User-generated content has become vital in a world where brands are increasingly building direct and transparent relationships with customers, according to the digital chief of Mecca.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
