More extensive and informative customer sentiment analysis, improved engagement through personalised next-best actions and content gap recommendations are the big wins Tourism Australia is seeing after investing in chatbot technology.

Growing first-party data sophistication, a focus on customer consent and personalisation driven by empathy rather than regulatory requirement are just some of the ways Australian brands are attempting to navigate the data-driven marketing landscape.

Scenario planning, in-depth consumer and brand research, improving structures and processes and strategic collaboration are some of the ways Tourism Australia’s CMO is working to ensure her team remains adaptable in the face of ongoing challenges in domestic and international tourism.

Consumer confidence is the biggest hurdle to the recovery of the travel industry, according to a panel of Australia's top travel sector chiefs.

Real-time customer data and an ability to rapidly rethink marketing have been key elements for marketers in the travel and tourism categories as they've looked to manage in the fast-moving COVID-19 crisis.

Australia’s bushfire ravaged tourism industry is receiving some much-needed financial support to start the road to recovery, with the Government pledging $76 million in a recovery package for the tourism and hospitality businesses and towns affected by this summer’s bushfires. And South Australia is leading the way with its just launched tourism campaign to encourage visitors back to Kangaroo Island in the wake of the fires this summer.

Tourism Australia’s effort to emulate the success of its ‘Dundee’ campaign has been temporarily derailed by the bushfire crisis.

Tourism Australia has today launched its new Australian tourism campaign globally, built on the theme ‘Come Live our Philausophy’ and inviting the world to experience first-hand the uniquely Australian way of life.

Susan Coghill has been appointed the new CMO of Tourism Australia, replacing Lisa Ronson who left the organisation in March.

Tourism Australia and mobile payment platform, Alipay, have joined forces on a new pilot program aimed at promoting several of Sydney’s iconic destinations and hotspots to Chinese tourists.

​Tourism Australia’s chief marketing officer, Lisa Ronson, has resigned to take up a post with Coles Group.

​It's been a big year of transformation once more for chief marketing officers worldwide. Faced with ever-increasing pressure from the c-suite to prove their worth, drive business growth, transform and innovate go-to-market models through digital and own end-to-end customer experience, there's no shortage of work to be done to prove their value.

The Australian Association of National Advertisers (AANA) has added another three high-profile brands to its board including the CMO50’s number one for 2018, Tourism Australia’s Lisa Ronson.

​Geoff Ikin, Tourism Australia’s general manager, global media, PR and social, has left the organisation to become chief customer officer at Myer.

Marketing leaders from the tourism, banking and FMCG sectors have taken out top three honours in the fourth-annual CMO50 for 2018.

Lisa Ronson’s three-and-a-half years with Tourism Australia is a true CMO evolution story that culminates in the launch of the US Super Bowl campaign, Dundee.

Tourism Australia has completed a triumvirate of Hemsworths with the launch of the next phase of its $36 million Dundee campaign.

The role of creativity in an increasing tech and data-driven world was one of the topics discussed at the ​ADMA​ global forum last week, with the overwhelming response being that creativity and storytelling is more important than it’s even been.

Tourism Australia and the Federal Government have taken the wrapper off a fresh $10 million campaign for the South and South east Asian markets aimed at challenging perceptions of what a holiday down under means as a tourist.

Stronger commercial accountability, data and technology savviness, and the ability to better influence the company culture are significant changes CMOs have experienced in their roles over the last five years. And they’re striving to be braver and take more risks as a result.

Tourism Australia is promoting Australia to the US traveller market as part of its ‘An Australian Adventure’ campaign and using Expedia’s technology platform in order to amplify awareness. It comes on the back of the success of the Dundee Super Bowl commercial and ad campaign.