CMO is delighted to release our new CMO50 alumni whitepaper exploring how leading Australian marketers are practising personalisation in a new era of passion points, preferences and purpose.

It’s the brilliant basics TAB’s inaugural chief customer officer, Jenni Barnett, is counting on to deliver growth as she brings a unifying focus to CX across the wagering and media organisation.

Marley Spoon is making a global investment into building its own first-party data hub, selecting mParticle as its technology partner to deliver a new customer data platform (CDP).

In the second of our new series of features exploring marketing technology assessment and utilisation, we look at how you can build the right culture and internal capability to maximise your chances of success.

Infused with a new lease of life, RM Williams is undergoing a renovation of its customer engagement platforms under the stewardship of chief technology officer and soon to be chief digital officer, Nathan Alexander.

Campaigns have been a part of marketing since marketing began. Now Vivek Sharma believes its time to let them die, and Da Vinci is his chosen assassin.

Dynamic Yield has once again led Gartner’s annual Magic Quadrant 2022 report analysing personalisation engine platforms in market, followed by Insider, Salesforce, Adobe and SAP.

The way brands treat their customer data is a direct reflection of how they’re treating customers today, IDC’s research director, Gerry Murray, says.

More than four in 10 customers have switched brands over the past year as they sought out better customer service, a new report has found.

AI-powered service operations, along with more personalised marketing and digital journeys thanks to an omnichannel customer view, are the latest milestones achieved by True Alliance as it progresses its digital transformation journey ambitions.

Push notifications and building out nuanced journeys and segments and getting a full picture of global customer are now in the sights of Australian fashion brand, Dissh, after taking the plunge and purchasing a new martech platform.

Understanding what’s driving customer engagement and rapid-fire website innovation are a couple of the benefits Aussie fintech, HelpPay, is gleaning from early investment into a digital marketing platform.

Diversity and inclusion is one of the biggest cultural challenges organisations are grappling with in 2022. But it’s not necessarily the topic you’d expect a fintech scale-up to be actively trying to cement a position on when it’s still in its brand infancy.

Using technology to build relationships, data to understand customers and connecting through deeply human experiences to keep them is how Macquarie Bank’s retail brand is looking to build scale.

The latest Gartner Magic Quadrant for content marketing platforms has highlighted Optimizely (Welcome), Sprinklr, Skyword and Seismic as leaders both in terms of vision and ability to deliver.

During the recent Adobe Summit, personalisation strategy leaders from two dominant global retailers – M&S and Victoria’s Secret – shared key steps they’d taken to build out respective personalisation strategies, from measurement frameworks and initial business cases to how to find the right areas of personalisation first, goal setting, cultural buy-in and more.

Personalising content more effectively and at scale, refining digital capability using AI and unifying channel experiences are in the sights of Petbarn’s digital chief as the business looks to take the next leap up with its martech stack.

The supermarket shopping experience of the future will not only be driven by seamless and personalised omnichannel experiences that mitigate friction in the buyer journey for customers, they’ll be predictive, Coles’ technology and customer experience chief says.

With the desire to deliver personalised experiences crashing headlong into consumer privacy concerns, marketers are having to walk a fine line between extracting value from customer data while keeping them onside. But Australian independent speciality photographic store, digiDirect, has found a way to increase basket size by focusing personalisation initiatives onto something it already has complete knowledge of – its products.

As the industry shakes off a second year of adapting to global pandemic conditions and an ever-more digitally savvy and socially aware consumer, it’s clear digital marketing faces another evolution in 2022. CMO has canvassed a wide array of predictions from across the industry to find out what’s on the cards for digital marketing in 2022.

Signet found itself facing the dual challenge of lifting customer sentiment and digital infrastructure capability in order to pursue growth.