Digital Marketing
With more than 3000 people dying as a result of sleep-related issues each year, it’s clear Australia’s sleep health needs to be put in the spotlight. And that’s exactly what ResMed hopes to do with a rebrand, omni-channel investment plan and its largest marketing campaign to date.
Strategy
A dynamic and responsive approach to ecommerce fulfilment has not only allowed Coopers Brewery to grow online sales of beer home-brewing kits, it’s also opened up a wealth of insight and capability cementing customer loyalty.
Digital Marketing
The rebrand of Helloworld - including a new logo and marketing initiatives - has added a “greater depth of meaning and impact” to the travel brand and its identity, according to head of advertising and promotions, Dominique Dalton.
Strategy
If we needed further examples that CX is the key to business success in a hyper-competitive marketplace, Catch Group’s new omni-channel CX approach is paying off with huge gains in both NPS scores and revenue.
Digital Marketing
Getting personalised messages at the right time via a customer’s preferred channel is a big hit with Link DigiCom, a communications service provider that’s scooped up Quadient Inspire technology in a bid to boost its client communications.
Digital Marketing
Wander through any shopping centre, theme park or restaurant and you’ll see people staring avidly at their mobile devices.But in almost all instances, there’s a good chance that their digital experience has no connection to their immediate surrounds.
Digital Marketing
iSelect claims it is putting the power of brand interaction back into the hands of consumers as it adopts a cloud customer engagement platform that improves experiences across voice, mobile, Web, social media and messaging.
Leadership
Village Cinemas’ marketing chief says a live innovation project running across Melbourne venues this week is not just about finding new ways of incorporating mobile into its offering, it’s about customer centricity.
How Spotlight's marketing leader is working to integrate marketing and communications across all channels with a customer-first mentality.
Digital Marketing
More than ever before, Australian B2B buyers are adopting digital at every stage of the customer journey, a recent report found.
Digital Marketing
The growing desire among brands to improve customer experience has created a massive opportunity for technology suppliers to provide tools that help them build and deliver that experience. But as with many fast-growing segments of the marketing technology stack, confusion remains regarding exactly what a customer experience management (CEM) platform should do.
Leadership
Modern marketing is about creating ‘lovemark’ brands that engage emotionally with consumers and create loyalty beyond reason, one of the world’s leading brand strategist claims.
Leadership
The chief commercial officer and first CMO of Australian retailer, The Co-op, Greg Smith, has resigned after spearheading the group’s multi-channel marketing transformation.
Social Media
Many of Australia’s largest brands are coming up short in delivering the digital experiences their customers really want, a recent survey found.
Digital Marketing
From humble beginnings on the Gold Coast in the 1970s, to growing global household name, Billabong’s brand journey has been about consistently evolving to meet customer needs. And its expansion into digital is no different.
Digital Marketing
Beacon technology usage is expected to get a significant boost after Twitter became one of the strategic investors injecting US$18 million into US-based proximity marketing vendor, Swirl Networks.
Digital Marketing
Companies face fierce internal resistance to change basic organisational and omni-channel strategies to improve their customer approach, a recent study released by The Economist Intelligence Unit claims.
Digital Marketing
Rakuten Marketing has acquired mobile marketing company, Deep Forest Media, and its demand-side platform in a bid to propel its omni-channel capabilities.
Digital Marketing
Harvey Norman’s omni-channel strategy has come a long way since it launched an e-commerce website in 2011, says CDO Gary Wheelhouse.
Social Media
Social media provides a window into consumer sentiment, and is proving to be a highly effective advertising tool. But can it actually drive sales conversion?
Digital Marketing
Ensuring seamless integration between online/offline channels and staff lies at the heart of customer centricity for two Australian brands.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
