Digital Marketing
News Netflix may introduce advertising on its streaming platform following its first subscriber decline in 10 years has surprised no one in the wider advertising and technology industry ecosystem. But how the streaming services does it successfully has certainly raised fervent speculation.
Leadership
Being an authentic leader is not just an individual choice, it’s a revolution every leader and society itself must undergo, says Netflix’s CMO, Bozoma Saint John.
Strategy
Trip Advisor has launched a new subscription offering, Tripadvisor Plus, aimed at travellers who want to get access to discounts, personalised service, upgrades and other benefits for an annual membership fee of US$99. Like Amazon Prime and eBay Plus, the travel booking platform wants to appeal to customers willing to pay a premium for insider discounts and perks.
Digital Marketing
Creativity is about coming up with the ideas but data is the key to assessing if something is working, says Netflix co-founder and its first CEO, Marc Randolph.
Digital Marketing
Disney+, the streaming platform from the iconic studio, launches in Australia and New Zealand today, following news reports of hacked accounts and a troubled US launch last week. The new streaming service will be home to hours of shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and will add further pressure to existing players.
Leadership
In the wake of increasing competition from streaming services and decreasing subscriptions, Foxtel today announced a number of new initiatives to improve its user experience (UX), including an integration with both Netflix and SBS On Demand.
Digital Marketing
The generation after Millennials, Generation Z - defined as people born from the mid-1990s to the early 2000s - represents a dominant and powerful group. Considered a larger cohort than both the Baby Boomers and the Millennials, brands are starting to take notice and crafting strategies on how to deal with this ‘powerhouse’ group.
AT&T said it will acquire Time Warner for US$85.4 billion, reflecting a continuing trend for the consolidation of communications and media companies.
Digital Marketing
Wanted: TV/movie fanatic UK/Ireland to watch Netflix and "tag" content, using pre-defined words to describe plot, genre, tone and other qualities of each program watched. Flexible hours; can work from home. Apply jobs.netflix.com.
Digital Marketing
A startup competitor to Amazon Web Service's cloud computing platform is accusing the company of engaging in a "fake price war" and inflating the prices of its services.
Digital Marketing
TV ads: They're loud, they're intrusive, and, in this age of on-demand streaming from Netflix and its competitors, they're increasingly anachronistic. And yet, the television industry has been sticking to its guns with a vehemence that would make Charlton Heston proud.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
