The ACCC has launched legal proceedings against Trivago, alleging the travel comparisons site has spent more than four years misleading consumers via advertising about the best deals available to them and has potentially harmed competition as a result.

Mini Australia’s latest advertising campaign to showcase its new Connected intelligence services and apps is part of a wider lifecycle-oriented approach to educating and engaging customers with the brand, its national marketing manager says.

Mini Australia’s latest out-of-home campaign is tapping into a combination of geographic and contextual data sets in order to deliver more dynamically targeted content to consumers.

Leading Australian loyalty membership program, flybuys, has no shortage of data on its millions of members. So when the team started looking for ways to create customer surprise and delight to kick off the 2018 year, it latched onto the idea of turning these vast stores into hyper-personalised content customers could not only engage in, but also learn something about themselves.

Village Roadshow has joined forces with Mastercard to provide new experiences for cardholders across its cinema, theme park and entertainment properties.

Telstra and the AFL are teaming up on a new digital content and events play aimed at encouraging stronger engagement between football players and their fans.

Brands must transform the way they plan their communications across media and up the ante on mobile, as a recent report shows media consumption on mobile devices is set to rapidly rise by 2020.

​American Express has taken the Australian wrappers off its first united global brand platform, ‘Powerful Backing: Don’t do business / Don’t live life without it’, a program of activity that includes a $1 million investment into Australia’s music scene.

​Partnering for the first-time to celebrate global free cone day, Ben & Jerry’s, Shazam, and POSmusic delivered an integrated in-store activation recently, which combined curated playlists, brand audio messaging, and a specially created Ben & Jerry’s augmented reality experience.

​Diageo Australia has launched its biggest brand campaign in a decade with Johnnie Walker ‘The Next Step’. The $15 million campaign will be activated over the next 18 months across multiple channels including TV, out of home, and digital media in the Australian market.

It’s not hard to find social media influencers to talk about holidays, restaurants and televisions. But what about a gel designed to alleviate vaginal dryness?

​Qantas and Tourism Western Australia are making virtual reality the centrepiece of their new tech-led tourism marketing campaign, which gives Victorians the opportunity to experience Western Australia via an interactive pop up in Federation Square.

A lack of investor trust, and the fallout from the GFC a decade on, is behind CFA Institute’s new US$100m, three-year global brand campaign to raise standards across investment management.

There is a huge disconnect between marketers and consumers when it comes to effective integration of multimedia campaigns, according to new research by Kantar Millward Brown.

The shift to Bupa as a health and care provider, rather than a simple insurer, is a step closer with the launch of its new messaging direction, ‘Life is a gift. Take care of it’.

A new Australian company is hoping to shake up the traditional media landscape with a fresh online marketplace for ad trading.

Brand ‘stickiness’ requires a marketer to break predictability and establish a means by which the consumer needs to actively recall relevant information to themselves, according to Harvard neuroscientist, Professor Jared Cooney Horvath.

​Tourism Australia has launched a $5 million, socially-led campaign that uses a dedicated news channel curated by youth to win over the youth travel and working holiday market.

Road Safety Commission of Western Australia says its recent ‘Might Be a Mate’ cross-platform marketing campaign has achieved powerful results in spreading the safety message about cyclists.

Kendall Jenner’s recent Pepsi ad caused an intense social media backlash as people interpreted it as co-opting protest imagery to sell soda, but Pepsi is not the only brand guilty of generating a marketing campaign causing public shock and outrage.

Today’s customers expect brands to deliver more authentic marketing messages that connect and resonate with them, says Kellogg’s Australia marketing director, Tamara Howe.