A month after a Choice report exposed facial recognition being used across multiple Australian retailers, the Office of the Australian Information Commission (OAIC) has opened investigations into Bunnings and Kmart for use of the technology.
Social Media
Building brand consideration and conversion through experiential connection lies at the heart of Golden Circle’s adoption of smile recognition technology for its latest campaign.
Digital Marketing
Facial recognition companies and brands endeavouring to use the technology have been put on notice by Australia’s privacy commissioner after two rulings determined such data collection to be a breach of consumer privacy.
Strategy
Bailey Nelson has seen online sales conversion lift by 400 per cent in Australia and more than 600 per cent in Canada off the back of an innovative virtual reality-based try-on solution for spectacle wearers.
Leadership
IBM was the first big tech outfit to announce it is closing down its facial recognition system amid the Black Lives Matter racial discrimination protests in the US and around the world. Since then, Amazon and Microsoft have followed suit, with all three wanting to no longer provide the technology for policing in the US.
Customer Experience Management
As Anzac Day Dawn Services are set to be live streamed for the first time, another technology first has seen facial recognition technology used to identify lost World War 1 Diggers from the Western Front in an Australian War Memorial project with NEC Australia.
Digital Marketing
Facial recognition technology is being used in a new out-of-home (OOH) campaign to read facial expressions.
Digital Marketing
Taylor Swift doesn’t immediately spring to mind when thinking about facial recognition. Yet the Grammy award winning singer has reportedly used the technology at her concerts to identify stalkers.
Digital Marketing
Facial recognition, social listening, audio analytics and biometrics scanning are just some of the ways emotion analytics is entering the mainstream.
Digital Marketing
“Focus on your customers”, Warren Buffet reportedly said. Savvy marketers take note: The renowned investor’s advice is borne out by the latest CX research from Forrester. According to the analyst firm’s 2018 Australian Customer Experience Index, emotion has a bigger impact on brand loyalty than ease or effectiveness and is the critical piece in becoming a standout CX leader.
Digital Marketing
It’s not uncommon for a person to leave their house without their loyalty cards. It is also not unheard of for person to leave home without their phone. But no one has yet to leave their home without their face.
Digital Marketing
Alibaba has a vision for the future of retail where there is no distinction between online and offline shopping, and the customer experience is enhanced by augmented reality, artificial intelligence (AI) and facial recognition.
Digital Marketing
Facial recognition promises to deliver a new era of personalised service at retailers and services providers – if only consumers could get past their fear of Big Brother.
Digital Marketing
Facial emotion recognition and artificial intelligence tools that can predict whether content will be well-received in a new market are just some of the ways BBC World is supplementing its creative output with technology.
Digital Marketing
You’ve pulled up outside a property from your preferred hotel chain, ready to check in for the night. You’re a stranger in a new city, but the concierge greets you personally and by name. Before you know it, you’re handed your keys and are heading to the elevator. Check in is complete. It’s a scenario that’s not so far from reality thanks to advances in technology for facial recognition in crowded situations.
Digital Marketing
Sydney's creative light festival Vivid Sydney is set to engage with participants on a whole new interactive level with Intel's new 3D facial recognition technology.
Mark Zuckerberg expects artificial intelligence will progress to make computers better than humans at basic sensory perception within the next 10 years and Facebook will end up knowing a lot more about you.
Digital Marketing
A new eye-tracking study has found Doritos, Marmot and Heinz crafted the most engaging ads during the recent US Super Bowl.
Apple has reportedly acquired artificial-intelligence startup Emotient, giving it access to technology that could one day imbue its devices with the ability to "read" people's emotions through their facial expressions.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
