Westpac and Coles have become national champions for the UN Women Australia’s Unstereotype Alliance chapter, which officially launches this week.

Anti-racist social movements have influenced Australian marketers since Covid arrived in early 2020, according to a report on diversity from Shutterstock.

A deficit of marketing discipline and diversity of thought are key challenges modern marketing leaders are facing right now. Fail to tackle them, and you'll miss out on the creative empathy and big ideas needed to cut through to modern consumers.

Reflecting the quintessential Australian spirit has always been instrumental to the Four N Twenty brand. And it’s this very Australian outlook that’s giving the 75-year-old brand licence to expand out of its traditional meat pie heartland into the burgeoning world of plant-based food.

Brands are likely to be missing out on reaching as much as 12 per cent of Australians when they fail to create marketing accessible to neurodiverse people.

Shining a light on diversity issues existing across the beauty industry is vital if the sector is to truly find a solution where all consumers feel included, says Adore Beauty’s strategy and campaign leader.

UN Women Australia has launched a new campaign, ‘When Will She’ll Be Right?’, which focuses on gender inequality in Australia and the UN’s goal of achieving equality for women globally by 2030.

International Women’s Day 2021 highlights how the COVID-19 pandemic unequally affected women, from losing jobs to having a greater care burden. CMO examines some of the measures organisations are taking to help redress that imbalance.

Coles has launched its new brand positioning celebrating the Australian way of life centering around food and gatherings of friends and family. The new campaign ‘Value the Australian Way’ celebrates the role Coles plays in feeding Australians and champions it at the heart of the nation.

At the Cannes Lion Live 2020 event last week, a group ofmarketing leaders spoke about their experience leading the marketing mission for their organisations through this time of coronavirus crisis

It’s International Women’s Day today and to celebrate women, CMO decided to ask some successful women their thoughts around gender parity and keys to their respective successes.

The recently launched Tourism Australia 'Philausophy' campaign attracted its fair share of criticism, with many arguing the word play for international audiences, particularly in non-English speaking countries, will be confusing.

In our latest series on leading issues in and around customer experience, we ask two brand marketing leaders and an industry expert to share their thoughts on the ways to ensure authentic, diverse marketing​.

Being inclusive in your marketing approach is as much about transforming brand purpose and company culture as it is about creative and messaging, says Seafolly’s chief marketing officer.

Three CMOs from very different industries share their thoughts on the importance of diversity in business in general and marketing in particular, and how marketing can help brand embrace diversity and create an authentic and purposeful approach.