A voice of the customer (VoC) program can be a powerful way marketers can collect customer feedback, mine that feedback for insights, and then incorporate those insights into business decisions - but what happens when there’s just too much data to manage?
The rise of connected, ever-more knowledgeable customers has changed the very nature of modern marketing. In our first New Zealand roundtable, CMO and our event sponsor, Microsoft, brought local marketers and digital leaders together to debate customer-centric marketing, the challenges in orchestrating customer-led change within organisations, and increasingly, how marketing is taking a leading role in product innovation.
EHarmony has seen customer subscriptions and engagement rates leap by double digits after embarking on the biggest bespoke audience segmentation project in its eight-year history in Australia.
Being a ‘conscious’ marketer is about building authentic connections with consumers based on a commitment to doing good. And it doesn’t have to come at the cost of commercial success.
Building repeat customers is a big challenge for every retailer, particularly given the ease of sourcing products digitally today. But thanks to a commitment to customer lifetime value, data smarts and some savvy digital marketing, it’s something US-based fashion jewellery retailer, BaubleBar, has firmly in its sights.
Marketers are split down the middle when it comes to wanting integrated versus independent marketing technology solutions, but neither approach has solved the challenge of cross-channel customer targeting, a new report claims.
Data is the “new oil” for organisations and is driving both operational improvements and fresh customer products and services at this year’s Australian Open, its CIO claims.
It’s the destination every brand wants to reach: Personalised customer engagement. And at Flight Centre, the ticket is booked and the trip well underway thanks to investments in customer journey mapping, marketing resources, content delivery and omni-channel retailing.
Customer analytics remain a relatively immature play for many organisations in Australia and Asia-Pacific even as data becomes the cornerstone of differentiation and engagement, a new report claims.
Big data is increasingly becoming a tool for brands to improve engagement with customers. At digital charity portal, JustGiving, it’s also helping to personalise and socialise the experience of giving.
Westpac has partnered with data and analytics platform provider, Teradata, to tap into a new seam of big data within the organisation and further its customer engagement strategy.
Adopting iBeacon technology across Chatswood Chase mall is opening the door to better customer engagement thanks to its combination of data insight and real-time, targeted communication.
Social media and digital have not only changed the way customers perceive brands, they’ve also changed the way brands perceive the input of their customers. Brad Howarth reports on the rise of co-creation and how it’s transforming innovation
Australians sure do like to ask a lot of questions. Of all the countries where the US online survey tool, SurveyMonkey, is available, it turns out Australia has the highest per capita use.
The rise of digital commerce and consumer engagement is handing the power to control and command revenue to the CMO.
Increasing numbers of shoppers are choosing to make purchases online and are happy to share their location and mobile phone details with retailers in exchange for value.
Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.
A coffee loyalty start-up has tapped its data in Melbourne to help small cafés adapt their marketing to the summer heat.
A U.S. Senator Tuesday pressed Ford for information on its in-car data collection practices, citing recent boasts by a marketing executive at the automaker that it can monitor drivers via integrated navigation system.
For leaders in the marketing industry, there’s no such thing as having too many friends in your social network. But a new study has shown that people inadvertently limit the number of close social contacts.
B2B customers are increasingly displaying the characteristics of consumers when it comes to purchasing behaviour, and rate customer experience over cost , a new report claims.