Reckitt and PubMatic have become the latest organisations to join the Ad Net Zero Global Group aimed at bringing sustainability transparency to the advertising supply chain and decarbonising the ecosystem.

Brands want to embrace sustainability as part of their brand narrative. But one thing is holding them back - fear of communicating their sustainability strategy and the fallout if it doesn’t go as planned, a new report has found.

Three out of four Australians can’t name a brand they believe is helping improve social or environmental issues and 86 per cent are sceptical about claims businesses are making on either front, a new report has found.

Following public criticism in the US about racist advertising and a name-change announced last year, Mars Food is now airing its rebrand of Uncle Ben’s rice as Ben’s Original, in new packaging minus the smiling face of ‘Uncle Ben’, a person of colour.

Reckitt has been busy creating wide-ranging and ongoing corporate social responsibility (CSR) projects in the last few years with results for the community and for consumer perception that please Reckitt’s hygiene A/NZ’s director of marketing, Saurabh Jain.

Mood tea’s ‘Sip selflessly’ campaign is hitting airwaves, press, outdoor, and social and digital platforms in pro bono marketing, rolling out its important message through November via more than $10 million of donated media inventory.

Organisations looking to invest in corporate social responsibility (CSR) – and the positive corporate culture and image it encourages – should look for charities which plan their own closure, according to one of this year’s Pro Bono Australia’s Impact 25 winners.

Sustainability isn’t a new phenomenon, but the acceleration of social and cultural conscience over the past year has seen it increasingly become an actionable goal for organisations. Here, we explore how CMOs are driving the sustainability agenda

​Brands that do not stand for something are wasting their power and their voice, not to mention commercial opportunities, said a professor of management at Macquarie Business School.

The Outdoor Media Association (OMA) is hoping to impact Australia’s obesity crisis by limiting the advertising of discretionary food and drink products near schools.

Last September, outdoor adventure apparel and equipment retailer, Kathmandu, turned heads by announcing it had become a certified B Corporation.

Seven in 10 business leaders globally believe their organisations can have a positive societal impact without sacrificing profits and nearly all agree trust is a high priority for corporate leaders today.

​Brand purpose has to be authentic and not be too far removed from your business proposition for it to resonate and be successful.

Utter the phrase ‘world record attempt’ in anything other than a sporting contest and the immediate connection is to Guinness World Records and the eponymous book that records them.

As head of marketing during one of the biggest tech mergers in the history of IT, Dell EMC’s Helen Dean has had a pretty big and intense year. And while it wasn’t exactly a walk in the park, she describes it as a surprisingly smooth transition thanks to a strategic approach to communication and culture.

Many modern businesses live and die by the stories they tell -- and the stories that are told about them. It's crucial to strike the appropriate tone in today's always-connected forum of oversaturated media and crowded mobile and social distribution channels, but it's no longer about one narrative from a single voice.

The Marketing Society defines marketing’s primary role as follows: “To create sustainable growth by understanding, anticipating and satisfying customer need”. Yet in our ongoing quest to deliver bottom-line results, many marketers tend to overlook the very fundamental aspect of sustainable growth.