The ‘age of the customer’ is here - the power of personalisation and customer context is now ensconced in every marketer’s lexicon. Certainly, the single biggest driver of digital transformation is customer experience.
A three-pronged approach to digital transformation encompassing a new online portal, big data services project and technology accelerator are helping to not only innovate but also unify Australia’s agricultural community.
Just how do marketers cope with the proliferation of big data and fast evolving digital platforms and become a brand serious about understanding and leveraging data and automation capabilities?
Programmatic, split-funnel attribution and retargeting are no longer martech buzzwords, they’re viable solutions for marketers wanting a more solid return on their investment, according to Quantcast’s CEO and co-founder, Konrad Feldman.
MLC, the wealth management division of National Australia Bank, is giving health insurance customers the opportunity to lower the cost of their premiums in return for data on their exercise, sleep and lifestyle patterns.
Data is a raw material for creating entirely new digital goods and services and should be treated as a form of capital by organisations looking to stay competitive, Oracle’s big data strategist claims.
A data-driven analytics platform is giving superannuation group, Mercer, the ability to personalise and contextualise member engagement, driving significant marketing ROI as a result.
This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function.
We’ve spoken to a raft of marketing leaders, analysts and industry commentators about where the focus will be in the New Year for big data and predictive analytics in the marketing mix.
Signals is a new textual analytics platform that aims to help users in businesses of any size crunch a wide variety of data without having to rely on highly trained data scientists or IT experts for help.
Today’s marketers are experiencing high levels of “infobesity” that can cause a disconnect between their brand and customers.
Big data analytics is not only providing Aon with the tools to improve existing insurance policies and risk management models, it’s also paving the way to product and customer innovation.
It seems that some companies go out of their way to aggravate and abuse their customers, and some are terribly good at it, according to Teradata’s Global Industry Evangelist, John Timmerman.
The emphasis on data analytics to explain marketing’s ROI could be stifling innovation and the CMO’s role as business growth strategist, an Australian analytics evangelist claims.
The majority of organisations that have bridged the cultural and operational hurdles around big data analytics are seeing significant, measurable impact on their revenues. Yet there are still a raft of organisations struggling to have a data-driven strategy universally accepted in their organisation.
We have only just scraped the surface of the digital transformation of banking, and a complete rethink will be necessary if the sector is to reach its digital potential.
The sheer volume of data generated by online consumers has proven both a bonanza and a curse for marketers: a bonanza in terms of providing a rich source of information for finding and targeting consumers, and a curse in terms of sorting and making use of it.
Analytics vendors are keen to describe how they can divine insights from the world’s vast troves of data. But in the eyes of BAT head marketing intelligent and deployment, Paul Ormonde-James, even the smallest slice of the wrong data can through all predictions out of kilter.
Big Data is often described as a technology. But according to one of America’s foremost practitioners of data analytics, when it comes to putting together a top-flight analytics capability, the critical ingredient is people.
Your customers are usually more than willing to tell you what is wrong with your business – and occasionally even what is right. Unfortunately, however, many businesses just don’t have the capability to listen effectively to all of that volunteered information and act on what they hear.
As big data, cloud-based platforms and wearables infiltrate the e-commerce space, the pressure is on retailers to keep focus on what really makes the customer experience simple, seamless and relevant.