Social Media
Digital bracelets are just one of the martech initiatives Club Med is implementing this year in a bid to transform the resort experience.
Leadership
People marketing is the biggest untapped opportunity marketers have to drive success for their organisation, Mercer’s global CMO claims.
Leadership
Trust is playing by new rules in today’s world of digitally driven marketplaces. But human relationships remain pivotal to building successful brand-consumer interactions today and into the future.
Leadership
The only way to ensure your brand strategy is robust enough for the long term is to focus on customer truths you know will hold true long term, CommBank’s marketing and strategy chief says.
Digital Marketing
All the latest martech and adtech news from aprimo, Hyper Anna, NICE, [24]7, HubSpot, Hootsuite, DoubleVerify, Immserv and Sigstr.
Digital Marketing
As traditional retailers rethink their strategies around loyalty cards and customer data, Qantas and Myer are the latest retails giants to join forces with mobile wallet app provider, Stocard, and pilot their loyalty programs on the company’s app.
Digital Marketing
From movie makers to fashion designers, the future of compelling and engaging creative content will be powered by great artificial intelligence.
Digital Marketing
The team behind ADMA has officially announced the Australian Alliance for Data Leadership, an umbrella group that unites its individual associations across data-driven marketing, analytics, data and digital.
Digital Marketing
Sydney-based startup, Hyper Anna, has secured $16 million in funding to fuel a global rollout of 'Anna', a virtual data scientist that taps into business intelligence and delivers real-time insights based on natural language requests.
Social Media
Virtual creators, AI and designer babies are among the major forces set to impact business in Australia, according to Ogilvy PR’s latest Seven Forces of the Future report.
Social Media
The decision to rebrand Athlete’s Foot’s is just the tip of the iceberg in a comprehensive plan that sees the retailer tapping deeper customer insight and technology to build better engagement with consumers, its marketing chief says.
Leadership
REA Group has promoted its digital and personal experience design chief, Val Brown, to executive general manager of consumer experience, earning her an executive leadership seat.
Leadership
Adopting a design thinking approach has enabled Perth public transport provider, Transperth, to overcome physical and operational hurdles and deliver a better experience for vision impaired travellers.
Leadership
Former Unilever and Kellogg’s marketing leader, John Broome, has been confirmed as the next CEO of the Australian Association of National Advertisers (AANA).
Digital Marketing
A business that cares about its customers is an easy thing to say; it’s much harder to do.
Digital Marketing
Cook Islands Tourism (CIT) is looking to looking to build out a comprehensive digital advertising strategy after its first-ever programmatic activity resulted in double-digit brand recall across Australia and New Zealand consumers.
Social Media
Walled gardens such as those built by Google, Facebook and Amazon are the deepest threats to another brand’s customer data and survival, martech guru, David Raab, claims.
Leadership
While explosive growth in data volumes presents a challenge for many marketers, for US-based data storage technology company, NetApp, servicing that storage need has helped it grow to US$5.5 billion in annual revenue. But the company’s success has also come at a cost, serving to typecast and limit its visibility. Enter the CMO.
Digital Marketing
A lift in episodic as well as strategic Net Promoter Scores (NPS) is proof Telstra is acting on its number one objectives of putting customers first, CEO, Andy Penn, claims.
Digital Marketing
All the latest martech and adtech news this week from Appboy, Geronimo, Mobile Embrace, Tableau, ClearGraph, Meltwater, Optimizely, Seismic and Videology.
Digital Marketing
Insurance giant nib announced a new partnership with software company MaritzCX to launch a multi-brand customer experience program to help refine and scale the company’s voice of the customer strategy as part of its wider customer-centric vision across Australia and New Zealand.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
