In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Hopefully your company will never be the victim of a massive data breach. If it is, though, and customer data is compromised, make sure you don't follow Target's lead when it comes to notifying customers. Target's customer notification efforts are wrong on almost every level.