Stories by CMO staff

Broadcast video on-demand services have proven the exceptional performer in the TV category during what was a volatile year for the television ecosystem, ThinkTV’s latest figures show.

As a brand focused on connecting the marketing leadership community, CMO is very keen to offer a face-to-face event element to our flagship events this year. But we need to know how you feel and what we can do to ensure these meet your needs professionally and personally.

The Marketing Academy has taken the wrappers off a new global virtual campus program available to all participating sponsor marketing teams plus 1000 individuals who have been made redundant or lost work as a result of the COVID-19 pandemic.

Want to know how to disrupt the CMO playbook? How brands such as Audible are balancing human intuition and data science? Or why marketing chiefs from the likes of RMIT, Realestate.com.au and Hexagon are turning to agile ways of working? These are just some of the sessions from our recent CMO Momentum 2020 virtual event, and they’re now available to you on-demand for the next 30 days, thanks to our sponsor, Sitecore.

In the midst of the strife of the COVID-19 pandemic, we’ve seen a flourishing of innovation across Australian marketing and customer teams as they strive to keep up with rapidly changing customer needs and expectations, acceleration of digitisation and connectivity, and the customer retention imperative.

Quantium, Fetch TV and Adgile Media are claiming their new data partnership is set to close the loop on TV advertising effectiveness for consumer goods brands.

Qantas has dropped its Wallabies team sponsorship and is ending a number of arts and creative associations as it works to cope with the COVID-19 crisis fallout and to conserve cash.

Newly rebranded sports and entertainment industry strategy consultancy, Tenka Group, has promoted its marketing chief to managing director and will bring on a new divisional manager of marketing strategy as part of a leadership reshuffle.

Voice recognition technology is being tapped by R U OK? and JCDecaux in their latest collaboration aimed at supporting Australians feeling the mental health strain during the ongoing COVID-19 pandemic.

Seven West Media is looking to glean and harness a raft of people-based audience insights after striking a new deal with TEG Analytics to support its new customer data platform, 7RediQ.

Catch Group has joined forces with the flybuys customer loyalty program to provide rewards to its customer base.

Melbourne-based technology research firm, Glow, has a new global marketing director based out of Australia.

Leadership and anticipating customer needs have been key in this unprecedented time, says Adobe’s regional marketing chief, Duncan Egan. And they’re going to be critical as we progress to a new world state reflective of transformed consumer behaviours and expectations.

By participating in CMO's State of the CMO 2020 research insights program, you have the opportunity to win a fabulous set of noise cancelling headphones valued at up to $600. Please complete the survey, then in order to be in the running for the prize, please respond to the following question: What’s one thing standing in the way of marketing leaders improving their relationship with the board / CEO and why?

CMO and House of Brand partnered on a lively roundtable discussion in Sydney looking at how marketing leaders can unite their brand expertise and energy with customer experience. Here are pictorial highlights from the event