Bricks and mortar are going ever more digital as the Housing Industry Association’s (HIA) traditionally face-to-face membership business model transforms off the back of a website overhaul.
Known internally as ‘the doors’, SiteMinder’s swinging new logo is all about opening up opportunities and efficiencies for accommodation providers who want to open doors to more guests and deliver more personalised customer journeys.
Organisations using reward-based promotions get 8.6 per cent better return on marketing investment (ROMI) compared with firms using discount promotions, according to new international research by Aberdeen Research.
Before Jenni Dill started at The Arnott’s Group in locked-down July 2020, business had been in ‘sale’ mode for two years. However, she joined after a new CEO had just taken the reins, and there were great ambitions for the future.
When non-alcoholic ‘spirits’ company, Lyre’s Spirit Co, was launched in Australia in 2019, the founding team knew success depended on Lyre’s mission to lead change in entrenched social and cultural drinking behaviours around the world – quite a tall order.
When Officeworks wanted to inspire Australians to prefer its products and services, Jessica Richmond, its general manager, marketing and insights, launched a content hub for the retailer..
Online auction house Grays sells wide-ranging goods, from wine to electrical, home, cars, caravans and boats, industrial equipment and real estate.
The onset of the pandemic in 2020 significantly impacted local EXTRA® sales because consumers associated gum with freshening breath outside the home.
Afterpay challenged Andrew Balint to catapult the brand to a new league. So when the opportunity arose to become the sponsor of Australian Fashion Week, the VP marketing A/NZ and APAC knew this was not to be missed.
Since its inception in 2012, Youfoodz has transformed from privately owned business to ASX-listed company. Its meteoric growth has carved out a sizable chunk of the AUD$3.2billion A/NZ market for ready-made meals.
The trend for brands to become the publishers of the future is already a reality at Adore Beauty. Each week, Adore publishes between seven and ten articles online, a few 10-to-20 minute videos on Youtube and hundreds of social media posts as well as multiple high-rating podcasts.
In mid-2020, Mimecast marketing director, Dan McDermott, kick-started an ‘account-based everything’ (ABE) program - pointedly not an ABM – to fulfil a key ambition of moving upmarket from small-to-medium business clients to winning more enterprise accounts.
For Freedom Furniture’s GM marketing, Jason Piggott, the highlight of theyear has been the ‘root and branch’ reinvigoration of the Freedom brand.
Xero marketing director for Australia, Vladka Kazda, was quick to recognise the land-grab opportunity the ATO created overnight in 2019 when announced Single Touch Payroll (STP) for small businesses which are the accounting software platform’s audience.
CMOs and chief technology officers must focus on hybrid customer experiences - physical and digital – to deliver growth, according to the latest report from Forrester Research. And the way to achieve this is to align their teams and collaborate on a united marketing and tech strategy.