Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?
From drones playing football (for Pepsi) to augmented reality driving glasses (for Mini), Richard Dodgson takes us through his favourite inventive uses of tech in ad campaigns.