We’re living in an age of unprecedented change. We experience with Oculus Rift, invest with Acorns, consume video through Hyper, tune into Pandora and navigate with Waze.
Indra Nooyi, CEO of PepsiCo, hired Mauro Porcini to serve as the company’s first chief design officer. The goal: To help Pepsi grow its core brands. Likewise, venture firm, Kleiner Perkins, wooed designer John Maeda to become the firm’s design partner. So why are highly successfully companies putting top-notch designers in key leadership roles?