Facebook backpedaled on its ad-buying business for publishers after the company discovered an overwhelming volume of poor and fraudulent ads. However, banner ads and other 'valueless' ads won't simply disappear from the Web, regardless of Facebook's stance.
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Facebook is reportedly readying a new user-initiated advertising medium within its popular Messenger app that could reshape the ad industry.
Though most advertising and marketing pros won't admit it, a cloud of confusion surrounds the terms 'ad tech' and 'marketing tech.' In search of clarity, we queried a number of experts for their insights on the conundrum.
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
Google was busier than ever in 2015, claiming that it shut down relentless spammers and other bad guys who spread malware and 'trick-to-click' ads, which mislead users into clicking them.
Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will.
As Facebook prepares to launch its Facebook at Work enterprise collaboration toolset, popular messaging app Slack continues to gain passionate users. Experts say a Slack acquisition could help Facebook ride the smaller company's momentum into enterprise.
The heads of marketing from Facebook and Target took the stage at CES 2016 to discuss how mobile and social media marketing technologies transform the way people shop.
No silver bullet exists to solve the online marketing industry's many ongoing challenges. Despite recent advancements in advertising technology, it will face new and different hurdles in the future, according to Andy Markowitz, general manager of GE's performance marketing labs, who spoke during a panel discussion at CES 2016.
Advertising and marketing experts say 2016 will be defined by the increased use of ad blockers, new metrics, additional third-party data sharing and more demand for native advertising.
Coldwell Banker's IT staff took a backseat to marketing when the real estate brokerage rolled out Facebook at Work. The program is just a pilot, however, and IT will eventually have to step in if the company decides to integrate the platform with corporate resources.
Despite a few slow quarters and many damning predictions, Facebook's future looks bright again based on its accelerated growth on multiple fronts during the third quarter.
The head of partnerships for Google Cardboard says compelling content will ultimately make virtual reality succeed, and he encourages innovative individuals to get going on creating immersive and unique VR experiences.
"We at Apple reject the idea that our customers should have to make tradeoffs between privacy and security," said Apple CEO Tim Cook earlier this month during an Electronic Privacy Information Center (EPIC) event where he was honored for corporate leadership. "We can and we must provide both in equal measure."
