Stories by Jennifer Lonoff Schiff

Digital Marketing

7 ways small businesses can benefit from mobile apps

Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

6 CRM predictions for 2016

Experts in sales, marketing and customer relationship management share their thoughts regarding which CRM features and trends will be the most buzzed about in the year ahead.

Digital Marketing

9 ways mobile and social tech improves the retail shopping experience

With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."

Digital Marketing

8 ways to make the most out of your customer data

Everyone talks about the importance of big data. But many organizations, although they collect and store customer data, do not put that data to good use -- or they don't know how to.

Digital Marketing

Top 7 reasons people unsubscribe from your email list

Business owners and marketers spend a lot of time getting customers to opt-in or subscribe to their email newsletters and lists. However, they often don't exert the same effort to ensure that these customers they worked so hard to get stay engaged. And then they are puzzled (and annoyed) when that "unsubscribed" notification shows up in their in box.

11 Tips for Improving Your Company's Customer Support

Companies spend tens of thousands of dollars (or more) promoting their brand, trying to create a positive image. Yet often they treat customer support, which can be a customer's first point of contact with the company, as a necessary evil. Many businesses make it difficult for customers to get the help they need -- creating a negative impression.

Digital Marketing

7 Resolutions Ecommerce Businesses Should Make for 2015

It's that time of year when people start thinking about what they are going to do differently or change in the new year. So what should ecommerce businesses resolve to do, in terms of improving their website's design and content, in 2015? A number of online business owners, Web designers and digital marketers share what they think are the top seven design and content resolutions every ecommerce business should think about -- or resolve to do -- this coming year.

Digital Marketing

7 ways crowdsourcing can boost your brand and customer loyalty

Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

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Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

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Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

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Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

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Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

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