Aussie fintech promotes brand leader to chief customer officer
- 25 March, 2022 12:03
Australian fintech, Till Payments, has promoted its head of brand and customer experience to the newly created executive leadership role of chief customer officer.
Tanya Green joined the end-to-end payments solution provider in March last year initially to oversee brand and CX. Since then, she has been responsible for rolling out the company’s new global brand strategy as well as played a key role in driving brand awareness worldwide.
In the new post, Green has the task of aligning and unifying internal teams around the customer and leading the global brand push as Till Payments enters new markets. Her promotion coincides with the internal promotion of Alison Long to chief people officer. Both c-suite appointments are effective 1 April 2022.
Prior to joining Till Payments, Green built her career through client-side and agency-side positions. Her resume includes account director roles at Leo Burnett and Big Red Group, nearly five years as senior brand experience manager at Scentre Group (Westfield parent company in A/NZ) and senior communications management at Clemenger BBDO.
Credit: Till Systems “One of our organisational values is ‘Focus on the customer and the rest will follow’ and this has rung true to me since the moment I joined the business,” Green commented. “As we scale globally and look to the future, my role will be laser-focused on ensuring our customer-centred promise never falters, regardless of where they are in the customer lifecycle.”
Till Systems founder, Shadi Haddad, said the two executives have demonstrated exceptional talent, leadership and global business acumen since joining the business.
“They have led the company through some of the most challenging and colossal projects, with an unparalleled dedication that has led to success after success,” he said. “I’m proud and honoured to be announcing their well-deserved promotions and have absolute faith in their vision for our future and their ability to execute for the business as we scale.”
Alongside the marketing and customer remit, Green said she’s making a conscious push around inclusivity and diversity, spearheading a #breakthebias campaign called ‘Breaking the Bias with Till’ to coincide with this year’s International Women’s Day. The work involved asking team members to anonymously share stories of past experiences with bias throughout their careers.
With these new appointments, Till Payments noted one-third of its current leadership team as well as one in four members of the product tech team identify as female.
Home-grown Till Payments provides end-to-end smart and seamless payments experiences to support growth and enhance customer experiences and has 226 staff across Australia, London, Europe and North America. The company raised $110 million last year in order to fuel its growth plans and grow headcount. Key sectors it services include FMCG, automotive, parking and transit, retail and hospitality.
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