Chobani merges marketing into one demand team
- 02 December, 2021 14:07
Chobani Australia has combined its marketing, sales and category teams in a new demand function following the departure of general manager of marketing, Damian Young.
The FMCG has appointed Julia Clark to the newly created role of general manager of demand overseeing the merged division. The 10-year company veteran reports directly to managing director, Lyn Radford.
According to the company, Clark will play an integral role in supporting the strategic evolution of the business, which has just celebrated its 10th year in the local market.
“Alignment of our demand strategy has never been more important as our retailers evolve their businesses to meet changing consumer preferences and behaviours to better satisfy consumer and shopper expectations,” Radford told CMO.
“Since joining the business in April 2012, Julia has been instrumental in launching and growing the Chobani brand and building our sales and category functions and capability over the past nine years. Julia’s experience in leading high-performing teams and executing effective sales, category and marketing strategies will be integral to our continued success.”
Clark said she was excited to be taking on the full demand value chain. Prior to the latest remit, she was GM sales and category and also previously worked in brand category roles with Lion Co and Allied Bakeries in the UK.
“Chobani Australia has ambitious growth plans and I’m excited to be leading the demand function as we continue to evolve the Chobani and Gippsland Dairy brands,” she commented. “A continued focus on digital transformation and consumer insights will be key to delivering on our strategic aspirations in both inside and beyond the yogurt category.”
CMO understands Young left Chobani Australia in October. He’d been the general manager of marketing since January 2012, sitting on the company leadership team and overseeing marketing, new product development and innovation, brand marketing, communications, consumer services and field marketing.
Prior to this, Young held marketing roles across Lion Co, Australian Country Spinners and Nestle Peters Ice Cream. Young was recognised for his achievements in the 2018 edition of the CMO50 list of Australia’s most innovative and effective marketing leaders.
Earlier this year, Chobani took the wrappers off a new activewear campaign as part of efforts to generate buzz and excitements around the brand.
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