State of the CMO: We need your input!
- 21 April, 2020 11:19
The current COVID-19 crisis has thrown marketing leaders an unprecedented challenge around marketing campaigns, strategy and customer connection. So how many are struggling versus excelling in this current time of change?
That’s just one of the many questions CMO is looking to answer through our annual State of the CMO research program. And we need your help to achieve this.
This important research program, which CMO introduced in 2018, provides a benchmark in terms of the CMO position and marketing function, and shines a unique light on where marketing leaders are focusing their efforts and experiencing challenges. The questions relate to leadership responsibility, salary, tenure, technology purchasing and utilisation and business priorities.
We’re now calling on Australia’s senior marketing fraternity to participate in this year’s annual survey to understand how the role of the marketing leader continues to evolve in 2020, as well as these unprecedented times.
Please complete the survey and you'll also have the opportunity to win a fabulous set of wireless headphones. All participants will receive a courtesy whitepaper PDF of the full report.
The survey should take no more 15 minutes to complete. Responses must be submitted by 30 April 2020.
All responses are kept strictly confidential and results are used in aggregate, so the team here at CMO strongly encourages you to share your thoughts today. To see the full terms and conditions of this survey, please click here.
And if you'd like to check out our 2019 edition and findings, you can download the State of the CMO 2019 whitepaper here.
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